Inside Formula 1: Business. Lifestyle. Power.
The Strategy Behind… getting drivers noticed
Sergio Garcia B., a brilliant driver promoter and coach, gives his professional insights on how to make perspective drivers into racing stars. Click here to subscribe to our print edition! Results? Ideally, the best way for a driver to be noticed…
So close or so far?
Tim Scott, Commercial Director of Status Grand Prix, updates us on the valuable shifts in other series around the pinnacle of motorsport – GP2, GP3, DTM, GT and so forth. Click here to subscribe to our print edition! The point The…
GOSH!
Antonia Dalmahoy, Director of Corporate Partnerships at Great Ormond Street Hospital (GOSH) Children’s Charity, tells us all there is to know about her work and the relationship with Formula 1. Click here to subscribe to our print edition! Great Ormond Street…
If I Ran F1: Alex Hint
Alex Hint, an author of the very creative book called ‘Will Google Buy Formula 1’, gives us his take on how things would be different if he had control of the whole sport. Click here to subscribe to our print edition!…
The Formula 1 view
Paddock magazine gets a chance to talk to Véronique Rousseau, Director of RC Concepts Monaco, an impressive company specialising in organising incentive and public relation events. We discuss the luxurious hospitality business and what exactly is it influenced by. Click…
The full mix
Clive Bowen – Founder and Director of Apex Circuit Design Ltd., invites us into the workrooms of his company. Click here to subscribe to our print edition! The specifics To sum it up, at Apex we offer more than just a…
F1 make some noise!
The proliferation of social media for everyone in F1 has meant it’s a lot more difficult to stand out from the crowd. Producing content is time-consuming and can be expensive. So, who’s getting it right? Click here to subscribe to our…
RIP Kyalami?
On the 24th July 2014, the famous Kyalami Grand Prix Circuit in South Africa will come under the hammer at an auction run by Johannesburg’s High Street Auction Company. No reserve has been placed on the sale. When I first…
Formula fun
Formula fun: the sport is trying hard to present the world a cool show with gimmicks improving the sound or throwing sparks. It’s time to stop this nonsense and make real changes. Click here to subscribe to our print edition! Since…
Refining ideas of the past
Refining ideas of the past: a friend was intrigued with the words “splendidly boring” that I used in a recent communication and this led on to a conversation about the use of words in the highly regulated game of insurance.…
The Strategy Behind… creating a unique footwear line
Unique footwear: Enrico Trifoglio, Team head Product Line Management Motorsport at PUMA, explains the work that goes into creating a new footwear line. Click here to subscribe to our print edition! Our starting point for creating a footwear line is about…
My Race Day: Christian Hollmann
Christian Hollmann is the Deputy Head of Sports at Germany’s leading news agency DPA and one of DPA’s four Formula 1 correspondents. This dedicated Formula 1 reporter tells us about his usual race day. Start of the day: Depending on…
