Inside Formula 1: Business. Lifestyle. Power.
The Formula 1 dream gets tougher
With rule changes for the Super License 2016 onwards, a debate over talent versus money, and a huge talent pool in Europe and elsewhere, the route to Formula 1 is only getting tougher for young aspiring drivers worldwide. Click here to…
Rear-view mirror revolution
Everybody agrees that Formula 1 needs a revolution to stop decreasing fan numbers and shrinking global television audiences. But in an effort to cure the sport, Formula 1’s doctors pull out prescriptions for pills from the past. Is the 1000bhp-racing…
If I Ran F1: Mark Blundell
Founder & CEO of MB Partners, former F1 driver, Le Mans 24 winner, IndyCar winner and former ITV F1 TV Presenter Mark Blundell gives us a taste of how would the Formula 1 world look like if he ran it.…
Moving On Up: Jono Lester
Paddock magazine catches up with Jono Lester, a very promising driver from New Zealand! Click here to subscribe to our print edition! What was your very first experience of motor racing? I attended my first race just three weeks after I…
2015 season preview – sponsorship
That eternal equation – is the income greater than the outgo? It’s a timely question as we approach the new season, and sponsorship is certainly one of the main revenue streams for Formula 1 teams. Who has been successful in…
Ensuring financial health
Ensuring financial health: KBS Communications is a UAE-based marketing and communications firm that specializes in projecting UAE national values onto a global audience. Managed by one of the most experienced and respected local operators Kawthar Bin Sulayem, the company guarantees…
The Strategy Behind… giving COTA its charm
Miro Rivera Architects is a respected company in the Formula 1 world – it’s an award-winning architectural firm operating in Austin, Texas since 1997. We are joined by partners Juan Miró, FAIA and Miguel Rivera, FAIA, to hear about the…
Moving On Up: Alex Yoong
Paddock magazine catches up with Alex Yoong, a very promising and solid racer. Date and place of birth: Kuala Lumpur, Malaysia. July 20th, 1976. Team: Absolute Racing, Audi R8 LMS Cup Highlights: 2001, 2002 Formula 1 with Minardi 2005-2008 A1…
If I Ran F1: Jerry Priddle
Jerry Priddle has worked in Canadian motorsports for 30 years. He handled PR and marketing for the Toronto and Vancouver Indys during the CART era and the Grand Prix of Canada in the early 1990s. He was part of the…
My Fantasy F1 Team: Hermann Tilke
Hermann Tilke, “the architect of F1”, is one of four designers recognised by the FIA yet has predominantly been the only one to be commissioned to create Formula 1 tracks. We at Paddock magazine are honoured to get the exclusive Mr Tilke’s…
We can learn a lot from Hollywood
2014 was a spectacular motorsport season. The arrival of hybrid engines in F1, a thrilling duel between the Formula 1 world championship contenders Nico Rosberg and Lewis Hamilton, a spectacular WEC season which saw Porsche’s return and Toyota’s first triumph,…
We are a completely new product
Different Formula, new phenomenon, but will we have same old games? Let’s find out by sitting down for a chat with Lars Stegelmann, who is the Global Head of Commercial at FIA’s new Formula E racing category. Mr. Stegelmann, Formula…
