Inside Formula 1: Business. Lifestyle. Power.
Five Ways To… drive like James Bond
Better known as The Stig, Ben Collins coached hundreds of celebrities around the racetrack, organised high voltage car chases and tested hundreds of priceless cars to the brink. He holds many credits: Championship-winning Le Mans Racecar Driver, bestselling author, TV…
Innovation in activation
Click here to subscribe to our print edition! “Passion”. It’s a word you’ll often hear as brands trumpet the launch of their new F1 sponsorships. “We plan to our tap into fans’ passion for Formula 1”, the press release often reads.…
The Strategy Behind… travelling in 2015
Travelling in 2015: we have Beat Zehnder, Sauber F1 Team Manager, to tell us about travelling around the Formula 1 calendar. Click here to subscribe to our print edition! The atmosphere So far the overall mood at Sauber F1 is pretty…
The female factor
Most of people can’t even remember when the discussions about women in Formula 1 have actually started. But it’s time for less talk and more action. Although Maria Teresa De Filippis contested in Formula 1 in the late 1950s, for…
Live the event
QuintEvents is America’s most prominent sports hospitality company and it is proud to count Formula 1 among their most important partnerships. Doing business as Grand Prix Experiences, they are an Official Global Distributor for the Formula One Paddock Clubs at…
My Fantasy F1 Team: Paul Hembery
Pirelli’s main Formula 1 man, mister Paul Hembery, gives the Paddock magazine his fantasy set. The drivers: James Hunt and Ken Block Does this pairing even need an introduction? James Hunt represented everything that was cool about the 1970s, probably…
A grid with a fine line
I have been working in the motoring industry long enough to accept that I am part of a minority. Cars have always been a speciality and passion of men and in all likelihood, they always will be. Click here to subscribe…
My Race Day: Carlo Boutagy
The founder of F1 FanZone, Carlo Boutagy, shares his usual Formula 1 race day schedule with the Paddock magazine. Click here to subscribe to our print edition! No two races are the same for me but as the home of the…
Race check-up: the prancing horse gallops to victory
Four-time World Champion returned to the podium with his maiden win for Ferrari in an action-packed and entertaining race in Malaysia. He was followed by Mercedes drivers Lewis Hamilton and Nico Rosberg in second and third respectively. Click here to subscribe…
Battling the legacy
McLaren and Honda are united again. Expectations are high. Problems are numerous. Life is busy for racing director Eric Boullier. Click here to subscribe to our print edition! In their first partnership from 1988 till 1992, McLaren Honda won four drivers’…
Five Ways To… enjoy Formula 1
There are many ways of experiencing Formula 1 races around the world, and everyone will have their own feelings and memories about it. Here are five favourites of Martin Whitaker, Managing Director of Sportique88: On a shoe string – British Grand…
Thanks for the memories!
If asked to describe how good or bad a racing driver I’d been, I think I’d fall back on that rather overworked school report phraseology: “He made good use of what little talent he possessed, but with more application could…
