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Ayrton Senna photo exhibition

From the 17th of February to the 24th of July, a special photo exposition with images and texts is taking place inside the hall of exhibition in Monza circuit. Ayrton Senna da Silva obviously was an extraordinary driver and, above all,…

My Fantasy F1 Team: Steve Madincea

Founder & Group Managing Director of PRISM, a respected international sports marketing, public relations and event management company that works with Formula 1 a lot, Mr Steve Madincea gives the Paddock magazine his exclusive and frankly quite extraordinary fantasy Formula…

Gossip Grip: February

By Kunal Shah and Mithila Mehta Renault’s choice of talent (Magnussen) over money (Maldonado) shocked not just Formula 1 fans, but also the team’s sponsors who were keen to exploit the excessive social media chatter that the sport’s iconic crasher…

Moving On Up: Yannick Mettler

We meet a passionate all-rounder of motorsports, Yannick Mettler, to discuss sponsorship and other struggles in the life of a racing driver. Full name: Yannick Mettler Date of birth: 26th of October 1989 Place of birth: Lucerne, Switzerland Nationality: Swiss…

The current image of Formula 1

By John Jacobs | The last century was marked by great innovations in every field of technology. But one of the most significant breakthroughs was the invention and development of the automobile. From steam base cars to gliding bullets on the…

The future of women in Formula 1

With Susie Wolff making the decision to retire from racing towards the end of 2015, I couldn’t help but notice there are very few women in Formula 1 that receive proper media coverage, if any at all. Susie is one of…

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