Inside Formula 1: Business. Lifestyle. Power.
Top 5 reasons why Formula 1 would miss Fernando Alonso
By Kunal Shah and Mithila Mehta | By the time you read this column, Fernando Alonso would’ve probably made up his mind about his future in Formula 1. It’s strange that the sport’s most complete driver, also the sport’s unluckiest…
Moving On Up: Katie Milner
We meet an enthusiastic young racer, Katie Milner. Look out for this one! Click here to subscribe to our print edition! What advice would you give now to someone who’s eager to start a career in motorsport? Most of my competitors started…
Enel: Pushing the green envelope
By Bunmi Ade | We spoke to Christopher Regan, Project Manager for Enel’s activities in Formula E, about their collaboration with the series and their ambitions for a fully green racing event. Click here to subscribe to our print edition! Since…
Formula 1’s digital future
The importance of using social platforms and mobile apps is more than obvious nowadays, especially when it comes to attracting new fans, lovers or followers. Unfortunately, Formula 1 is still not having the best days considering the level of interest…
Q&A with Sophie Ogg, Williams F1’s head of communications
Today we welcome Sophie Ogg, Williams F1’s head of communications. She’s here to tell us about her work with the Formula 1 team and what her career in motorsport was like so far. Click here to subscribe to our print edition!…
My Fantasy F1 Team: Ercole Colombo
Ercole Colombo is one of the most well-known professional photographers of Formula 1, with a studio just a few hundred metres away from the Monza circuit. But, beyond everything, he watched and then photographed races, key moments, characters, technicians, drivers…
Luck is part of the game
Formula 1 is known to be a truly demanding sport, at least in a physical sense. However, in Baku this year we could see a good preparation to deal with tricky situations is crucial. And this season is testing the…
Technical illustrations by Roy Scorer
Currently working for the Ministry of Defence as a Technical Illustrator, Roy Scorer has always been very keen on motorsport illustration, albeit computer-generated rather than the traditional paint and brush. Click here to subscribe to our print edition! The illustrations above are…
Force India’s Otmar Szafnauer: “We’re made up of racers who share the racer’s mentality”
We at Paddock magazine meet Otmar Szafnauer, who has been with Force India since 2009 and has played an integral role in the team’s improved performance since his arrival, with the team going on an upward path, finishing seventh in…
New Formula 1 deal: Snap Inc., the company behind Snapchat
Formula 1 has stepped further into the realms of social media with the announcement they will be working with Snap Inc. who are behind the Snapchat platform. This is the first collaboration of its kind with a major digital and…
Grand Prix liveries by Tim Holmes
Liveries by Tim Holmes. He is a web and graphic designer by trade and has been interested in motorsport design ever since he was first introduced to live racing with the British Touring Cars in 2005 and, due to his background in…
How to control your online persona like Lewis Hamilton
Control your online persona. Over the years, Lewis Hamilton has become a household name even to those who do not follow Formula 1 news, including people like my own grandfather. Lewis is one of the best drivers of our generation, but…
