Inside Formula 1: Business. Lifestyle. Power.
The curious case of Daniil Kvyat
Daniil Kvyat may have been retained by Toro Rosso for another season, but his long-term future at Red Bull remains in doubt. Catapulted into the flagship Red Bull outfit after just one year at Toro Rosso, Kvyat compared favourably against…
Technology companies in Formula 1
Formula 1 has seen an influx of alcohol brands in recent years: McLaren, Force India and Williams have them as major sponsors, while FOM itself has recently inked deals with Heineken, Johnnie Walker and Chandon. And while alcohol sponsorship has…
Sauber’s blunders
After the demise of BMW at the end of 2009, Sauber faced an uphill battle for survival. But the team management, then led by founder Peter Sauber, were not only able to rescue the outfit, but also convert it into…
Top 5 drivers who raced for the wrong teams
In the high-octane world of Formula 1, where split-second decisions can make or break careers, the choice of team can significantly impact a driver’s trajectory. Over the decades, several talented drivers have found themselves in teams that, for various reasons,…
Top 3 most unconventional ideas of Bernie Ecclestone
Bernie Ecclestone, CEO of FOM, certainly had his fair share of original ideas to improve the sport over the years, and most of them obviously have been keeping this global form of racing alive for decades. However, there are some very…
Top 10 brands that left F1 in the past five years
Here is a list of the top 10 brands that have left Formula 1 in the past five years. To construct this list, I’ve used Forbes Global 2000, an annual ranking of top public companies in the world: Click here to…
Doin’ it right. Not. McLaren’s sponsor approach
Click here to subscribe to our print edition! Sponsor exodus, dating back to Vodafone‘s demise as the title sponsor. A promised replacement for Vodafone that was never announced. Dennis unhappy with Tag Heuer‘s marketing approach at Monaco. Tag Heuer subsequently jumped…
