Inside Formula 1: Business. Lifestyle. Power.
Aston Martin Aramco Unveils High-Performance Partnership with PUMA, Blending Innovation and Style
Aston Martin Aramco Formula One Team announced an exciting new long-term partnership with global sportswear leader PUMA, focused on enhancing high performance across both track and lifestyle wear. Known for its cutting-edge designs and legacy of innovation in athletic and…
Ferrari and Puma renew their partnership
Ferrari and PUMA, a sports apparel company, have signed a multi-year partnership extension and will enjoy greater visibility as a Premium Partner starting next year. Click here to subscribe to our print edition! In the coming years, PUMA will continue to…
6. Arne Freundt
Age 42 Occupation CEO, PUMA Nationality German Position Last Year New Arne Freundt has been with PUMA since 2011. Before his role as PUMA’s CEO, he was responsible for Corporate Strategy, the Global Direct-to-Consumer business and the Region EMEA as…
PUMA signs a licensing agreement with Formula 1
Sports company PUMA and Formula 1 have signed an agreement to make PUMA the official supplier at Formula 1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. PUMA will also equip Formula 1 staff…
Puma and the bull
Let’s take a closer look at how the relationship between Red Bull Racing and PUMA is developing in 2017. Click here to subscribe to our print edition! In 2015 Red Bull Racing signed a long-term deal with PUMA, one of the world’s leading…
Lewis Hamilton shows his artistic talent in São Paulo
The Mercedes AMG Petronas Formula One Team Driver Helps Create Graffiti Mural Showing His Experiences of Brazil, Alongside Artists Los Kueios+Liam Last night in São Paulo, Lewis Hamilton swapped the steering wheel for a spray can to showcase his creative…
The Strategy Behind… creating a unique footwear line
Unique footwear: Enrico Trifoglio, Team head Product Line Management Motorsport at PUMA, explains the work that goes into creating a new footwear line. Click here to subscribe to our print edition! Our starting point for creating a footwear line is about…
PUMA Ferrari limited edition footwear
PUMA introduces the Ferrari Limitate, a premium lifestyle footwear collection limited to only 499 pairs of four styles. The Italian produced Limitate collection merges the sophistication of Ferrari with PUMA’s youthful design style, resulting in a desirable and high-end lifestyle…
