Inside Formula 1: Business. Lifestyle. Power.
McLaren Racing Extends Key Partnerships
McLaren Racing this week announced the renewal of several key partnerships, reinforcing its commitment to innovation and performance. The extended agreements will allow Alteryx, Medallia, Salesforce, Smartsheet, and Stanley Black & Decker to continue collaborating with the team throughout the…
McLaren Formula 1 Team and Petrobras sign technical partnership
Petrobras is back in Formula 1, after forming a technical partnership with McLaren on Monday 19 February. Click here to subscribe to our print edition! The agreement provides for a technology partnership to develop high-performance fuel and lubricants, and the partnership…
Fast start for Williams in new fan engagement campaign
Formula One team Williams has recorded strong early results in its new partnership with data-driven sports marketing agency Two Circles to bring its millions of fans and followers closer to the world of Williams and Formula One. Click here to subscribe…
