Inside Formula 1: Business. Lifestyle. Power.
Haas F1 Team and Scuderia Ferrari extend their partnership
MoneyGram Haas F1 Team is delighted to confirm the extension of its long-running technical partnership with Scuderia Ferrari – the new agreement means the American team will continue to utilize Ferrari power units through to the completion of the 2028…
IWC Schaffhausen and Lewis Hamilton Celebrate Ten Years of Partnership
During the British Grand Prix weekend in Silverstone, IWC Schaffhausen and Lewis Hamilton celebrated ten years of their exclusive partnership. The Swiss luxury watch manufacturer extended a rare invitation to Hamilton for a “Best of British” boat ride on the…
Signify and Mercedes-AMG Petronas sign a partnership agreement
Signify and Mercedes-AMG PETRONAS F1 Team have announced a new partnership today. Connected by our shared passion for technological Innovation and sustainability, the partnership will advance the team’s vision of becoming one of the world’s most sustainable professional sports teams.…
Tucano and Stake F1 Team Sauber sign a partnership agreement
Stake F1 Team KICK Sauber is ushering in a new era of luxury travel with its partnership with Tucano. The Italian brand’s high-quality, sustainable luggage and travel accessories promise to elevate the on-the-road experience of its racing team, offering an…
Charles Leclerc Partners With Peroni Nastro Azzurro 0.0%
Peroni Nastro Azzurro 0.0%, the super-premium Italian beer brand from Asahi Europe & International, has today announced a multi-year partnership with global motorsport and lifestyle icon Charles Leclerc. As the first ever global brand ambassador for Peroni Nastro Azzurro 0.0%, Charles Leclerc will…
Singha and Stake F1 Team Extend Their Partnership
Singha and Stake F1 Team are set to embark on an even more exciting journey as they extend their long-running partnership for the 2024 and 2025 seasons. This extension marks a significant milestone in our shared history and underscores our…
Circle8 and Aston Martin F1 Team Forge Strategic Partnership Agreement
Aston Martin Aramco Formula One Team announces new partnership with Circle8, one of Europe’s leading IT talent matching companies. Click here to subscribe to our print edition! Circle8 joins the team as a Global Talent Matching Partner, a move that will…
The Venetian Resort Las Vegas and Alpine F1 Team Extend Their Partnership
BWT Alpine F1 Team is thrilled to announce that it is extending its exclusive partnership with The Venetian Resort Las Vegas for the highly anticipated 2024 Formula 1 Las Vegas Grand Prix, a unique event from November 21-23. This partnership…
Globant and Formula 1 Announce a Multi-Year Partnership
Globant and Formula 1 have embarked on a multi-year partnership until 2026, a collaboration that promises to revolutionize the digital experiences for F1 teams and fans. As an Official Partner, Globant will lend its expertise to Formula 1, aiding in…
McLaren Racing and eBay sign a partnership agreement
McLaren Racing and eBay, a global online marketplace, have teamed up as an Official Partner of the McLaren Formula 1 Team in a multi-year partnership. Click here to subscribe to our print edition! This exclusive partnership will showcase eBay’s branding on…
Keeper Security and Williams Racing sigh a partnership agreement
Keeper Security and Williams Racing have forged a new, exciting chapter today with a multi-year partnership. As the leading provider of cloud-based zero-trust and zero-knowledge cybersecurity software, Keeper is now an Official Partner of Williams. This move sets the stage…
Scuderia Ferrari and HP announce a title sponsorship
Ferrari and HP Inc. have forged a momentous, multi-year title partnership, uniting two of the world’s most renowned companies. This collaboration signifies a shared dedication to propel sustainable innovation and expedite purposeful technology across the Scuderia Ferrari Formula 1 team,…
