Inside Formula 1: Business. Lifestyle. Power.
Racing Unleashed and McLaren Racing Join Forces to Revolutionize the Future of Digital Racing
Racing Unleashed (RU), a leader in digital motorsport, and McLaren Racing, one of the most iconic names in the world of motorsport, are excited to announce a groundbreaking new licensing partnership. This collaboration will unite McLaren Racing’s decades of expertise…
T-Mobile and McLaren Racing Announce a Partnership Agreement
The US-focused partnership connects T-Mobile, America’s largest and fastest 5G network, with the McLaren Formula 1 Team, marking a significant step in the intersection of cutting-edge technology and motorsport performance. Today, McLaren Racing announced T-Mobile as an official partner of…
Haas F1 Teams Up with TOYOTA GAZOO Racing in New Technical Partnership
MoneyGram Haas F1 Team and TOYOTA GAZOO Racing, the motorsport competition and R&D division of Toyota Motor Corporation, have officially entered a strategic, multi-year partnership, with TOYOTA GAZOO Racing becoming the ‘Official Technical Partner’ of the only American team in…
Hot Wheels and Formula 1 Collaborate on Limited-Edition Die-Cast Series
For the first time, Mattel, Inc.’s brand Hot Wheels and Formula 1 are partnering to bring the sport’s fans a full range of its products. The new product line from the two iconic brands will feature F1 Teams and bring…
The RM 65-01 McLaren W1 Automatic Split-Seconds Chronograph
Richard Mille has unveiled the RM 65-01 McLaren Automatic Split-Seconds Chronograph W1, the latest masterpiece born from its partnership with McLaren, the elite British supercar and motorsport brand. This watch is the fourth creation from their collaboration and takes inspiration…
LVMH and Formula 1 Forge Groundbreaking 10-Year Global Partnership, Redefining Luxury in Motorsports
As Formula 1 prepares to celebrate its 75th anniversary in 2025, it was announced today that LVMH will become a Global Partner starting in 2025 through a groundbreaking 10-year agreement. The partnership will see several of LVMH’s iconic Maisons, such…
Hard Rock International and Red Bull Racing Expand Global Alliance for Fans of Racing, Music, and Travel
Hard Rock International and Oracle Red Bull Racing are driving more excitement with the announcement that they have expanded their global alliance to bring the thrill of F1 racing to more fans worldwide. Click here to subscribe to our print edition!…
Formula 1 and Santander Sign a Partnership Agreement
Formula 1 and Santander, one of the largest banks in the world, are delighted to announce a new partnership. Santander will become its Official Retail Banking Partner in a multi-year deal starting in 2025. With its global reach, the partnership…
Aston Martin Aramco achieves key collaboration milestone for 2026 F1 rules
The Aston Martin Aramco Formula One Team has reached a significant milestone in preparing for the 2026 F1 regulations by signing a landmark technical collaboration agreement with Aramco, Honda, and Valvoline Global Operations (VGO). This dynamic partnership is poised to…
Mercado Libre and Williams Racing sign a new partnership agreement
Williams Racing proudly announced a groundbreaking partnership with Mercado Libre, the renowned Latin American e-commerce and digital payments giant. With a staggering user base exceeding 100 million across 18 countries in the region, Mercado Libre was honoured among Time magazine’s…
Aggreko and Formula 1 sign a partnership agreement
Aggreko and Formula 1 have taken a significant step forward in their ambitious journey toward achieving Net Zero by 2030, announcing a multi-year partnership between the world-leading provider of temporary power solutions and the prestigious motorsport organization. Starting from the…
Ferrari Trento and Stake F1 Team Sauber extend their partnership
Stake F1 Team KICK Sauber will toast to the future with Ferrari Trento as the high-end Italian sparkling wine brand, and the team will extend their existing relationship. As part of the agreement, the team will continue to serve Trentodoc,…
