Inside Formula 1: Business. Lifestyle. Power.
Red Bull Racing and Maui Jim Launch Exciting Multi-Year Partnership
Maui Jim, a leading eyewear name, is stepping into Formula 1 through an exciting new partnership with Oracle Red Bull Racing. This collaboration expands on the strong relationship already established between Maui Jim and Red Bull Global Sports, further elevating…
Alpine and BENETEAU Forge Long-Term Partnership, Uniting Expertise and Vision for Future Success
BENETEAU, the world-renowned yacht builder, and Alpine, the high-end sports speciality brand and home of the BWT Alpine Formula One Team, have announced an exciting new collaboration. This partnership aims to enhance both brands’ shared commitment to innovation through cutting-edge…
CeflA Empowers VCARB F1 Team’s Path to Carbon Neutrality
Visa Cash App Racing Bulls (VCARB) has teamed up with Cefla, a renowned Italian civil and industrial engineering company, to advance its sustainability goals. Cefla will produce the majority of VCARB’s Faenza facility’s electricity and heating needs in-house while maintaining…
UniCredit and Ferrari Announce a Brand-New Partnership
In September 2024, the multi-year partnership between UniCredit and Ferrari, two renowned Italian brands, was announced. This collaboration highlights their shared commitment to high performance, innovation, inclusivity, and community engagement. As leaders in their respective fields—UniCredit as a leading pan-European…
Castore Expands in F1 with BWT Alpine Formula 1 Team Partnership
Castore, the leading performance sportswear brand and global sports apparel supplier, announced a landmark partnership with the BWT Alpine Formula One Team today. This partnership significantly expands Castore’s presence in the elite motorsport sector and builds on recent success. This…
Adidas Joins Forces with Mercedes-AMG PETRONAS F1 in Multi-Year Partnership
Adidas has announced a multi-year partnership with the Mercedes-AMG PETRONAS Formula One Team, marking its official entry into the pinnacle of motorsport: Formula 1. This collaboration unites two global icons and represents a pivotal moment in adidas’ illustrious history as…
TAG Heuer Returns as the Official Timekeeper of Formula 1: A Legendary Partnership Reignited
As Formula 1 commemorates its 75th anniversary, TAG Heuer returns to the pinnacle of motorsport as its Official Timekeeper. This marks the revival of a historic partnership defined by shared values of luxury, precision, innovation, performance, and speed. With a…
Santander and Williams Racing: Expanding Horizons with a New Sponsorship Alliance
Santander and Williams Racing have announced a new multi-year partnership beginning in the 2025 Formula 1 season. As part of this agreement, Santander will become an official partner of Williams Racing, marking an exciting development in the bank’s longstanding association…
Visa Cash App RB & Holy Technologies: Pioneering Sustainable Manufacturing in F1
Visa Cash App Racing Bulls (VCARB) and Holy Technologies have successfully concluded an 18-month joint research and development project, demonstrating the groundbreaking potential of Holy’s Infinite Fiber Placement (IFP) technology. This collaborative effort has delivered a remarkable breakthrough: producing a…
Oracle Red Bull Racing Forge Exciting New Partnership with LEGO Group
Oracle Red Bull Racing and the LEGO Group have announced an exhilarating collaboration to delight Formula 1 fans and LEGO enthusiasts alike. Together, they’ve unveiled the LEGO Technic™ Oracle Red Bull Racing RB20 F1® Car, a spectacular brick-built replica of…
Hahnair Joins Forces with Visa Cash App RB Formula 1 Team
Starting with the 2025 Formula 1 season, the Hahnair logo will prominently feature on the mirrors of the VCARB-02, symbolizing the beginning of a multi-year partnership between Visa Cash App RB and the renowned executive charter airline. Hahnair has been…
BWT Alpine F1 Team Partners with MODO.us for Social Casino Collaboration
The BWT Alpine Formula One Team is thrilled to announce an exciting new partnership with MODO.us, the Team’s official Social Casino Partner. Produced by ARB Interactive, a leading US-based social gaming platform, this collaboration combines the adrenaline-fueled world of motorsport…
