Inside Formula 1: Business. Lifestyle. Power.
Financial Times and Williams renew their partnership
Financial Times and Williams Racing are pleased to announce a renewal of the team’s partnership agreement ahead of the 2021 Formula1 season. Click here to subscribe to our print edition! The partnership, which started in 2019 now enters its third season…
Getty Images becomes official photo agency of Formula 1
Getty Images, a world leader in visual communications, today announced it has become the Official Photographic Agency of Formula 1. From 2021, Getty Images will cover every F1, F2, F3 and Porsche Super Cup race with its world-class team of…
Enel: on a charge
By Bunmi Ade | The fourth season of the all-electric racing series FIA Formula E ended on the 15th of July 2018 in New York with a new championship leader, Frenchman Jean-Eric Vergne, and a farewell to the first generation race cars.…
CSM’s journey alongside Formula 1
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart Grand Prix, and Just Marketing International to name a few. We’re delighted to have him answer a few questions about…
Rise of the little brother
Rush Sport & Entertainment is one of the few agencies to work in both Formula 1 and Formula E series. With nearly 20 years’ experience in motorsport, Managing Director Jonny Odell sat down to talk to the Paddock magazine about…
Formula 1 to launch live show on Twitter
Formula 1’s digital expansion continues apace, with another important addition: an F1 Live Show exclusively on Twitter… As of the Spanish Grand Prix and for a further nine rounds of the 2018 FIA Formula 1 World Championship, followers of the…
McLaren announces partnership with premium luggage brand LAT_56
The new ‘McLaren LAT_56’ collection, which includes suitcases, duffels, wheeled carry-ons, check-in bags, laptop bags, garment bags, briefcases, backpacks and wash bags, will launch officially in late November, after which the products will be available for pre-order ahead of the…
Sponsorships, partnerships and business relationships
Founder and head of Right Formula, Mr Robin Fenwick is always helpful with his sharp insights on the sponsorship side of Formula 1. This time we focus more on how this sector is adapting to various relevant changes. Click here to…
McLaren collaborates with Amazon Prime on exclusive documentary series
McLaren will work with global internet retailer Amazon Prime to create a new multi-part documentary series about the team’s 2017 season in Formula 1. Click here to subscribe to our print edition! Makers of the as-yet-untitled multi-episode series have been granted unparalleled…
Bell & Ross and Renault F1: behind the partnership
A producer and businessman Carlos A. Rosillo is the CEO and Co-founder of Bell & Ross, a watchmaking company passionate about the values of military history and now a proud partner of the Renault Formula 1 team. The watch brand…
The Ferrari-Kaspersky combo
The technical partnership between Ferrari F1 and Kaspersky has been fundamental in establishing Kaspersky Lab as one of the most progressive though leaders in the field of cyber security in the automotive industry. I sat down with Chief Sales Officer…
A sponsor’s perspective
President and CEO of Argo Group International Holdings, Mark E. Watson III, who recently entered in a partnership with Aguri Formula E Team, writes for the Paddock magazine about the company’s decision. What would it take for Mark to consider…
