Inside Formula 1: Business. Lifestyle. Power.
Stake F1 Team KICK Sauber Announces Multi-Year Partnership with Libertex Ahead of Audi Transition
Stake F1 Team KICK Sauber is thrilled to announce a multi-year partnership with Libertex, a leading online broker, marking them as the team’s Official Online Trading Partner. This collaboration underscores the team’s dedication to performance, precision, and innovation, not only…
BWT Alpine F1 Team Joins Forces with Mercado Libre in Exciting New Partnership
BWT Alpine Formula One Team has announced a partnership with Mercado Libre today, the leading e-commerce platform in Latin America. Mercado Libre, synonymous with innovation, excellence, and entrepreneurial spirit, will feature on the A525 and the team’s 2025 challenger with…
BWT Alpine Formula One Team Partners with MSC Cruises, Elevating Their Racing Experience
The world-leading cruise line MSC Cruises has ignited a wave of excitement by joining forces with BWT Alpine Formula One Team as a Premium Partner for 2025 and beyond. A global partner of Formula One, MSC Cruises now further expands…
Pierre Gasly Becomes First F1 Driver Global Fragrance Ambassador for Givenchy
Givenchy Parfums has unveiled a groundbreaking partnership with Pierre Gasly, making him the first-ever Formula 1 driver to become a global ambassador for a fragrance brand. This unprecedented collaboration marks a significant milestone in the world of luxury brand endorsements,…
Scuderia Ferrari HP Partners with Ambipar to Drive Sustainability and Innovation Forward
Ambipar, a global leader in environmental solutions, has announced its partnership with Scuderia Ferrari F1 Team as an Official Sustainability Partner. This collaboration, formed on the basis of a rigorous process, unites two global leaders committed to advancing sustainability. As…
Eni, Renault Group, and BWT Alpine F1 Team Forge Powerful New Strategic Alliance
Eni, Renault Group, and BWT Alpine Formula One Team will collaborate on bio-gasoline testing for racing. Eni and Renault Group have announced a landmark agreement to explore future opportunities for collaboration in the decarbonisation of the transport sector. This partnership…
Aston Martin F1 Teams Up with ELEMIS for Elevated Performance and Skincare Excellence
Aston Martin Aramco Formula One Team is proud to welcome ELEMIS as its first Official Skincare Partner. This multi-year collaboration combines cutting-edge beauty innovation with the high-performance world of Formula One. This partnership marks a new chapter for both brands,…
Red Bull Racing Enhances Security with 1Password in Long-Term Partnership
In a landmark moment for Formula 1, 1Password has been chosen as the exclusive Cybersecurity Partner of Oracle Red Bull Racing. This partnership extends into 2025 and beyond, marking the debut of 1Password’s collaboration with Formula 1. Through this partnership,…
Allwyn Joins Forces with Formula 1 as Official Partner to Accelerate Global Brand Growth
Formula 1 has announced a landmark multi-year partnership with Allwyn, a leading global lottery operator, set to commence in 2025. This collaboration marks a significant milestone for both organizations, bringing together two powerhouse brands with extensive global reach and a…
Red Bull Racing & Gate.io Forge Multi-Year Blockchain Partnership
Gate.io Accelerates Blockchain Innovation with Oracle Red Bull Racing Partnership in Formula One. Oracle Red Bull Racing, an eight-time World Drivers’ Championship-winning team, proudly announces Gate.io, a leading global cryptocurrency exchange, as its exclusive Crypto-Exchange Partner in a multi-year agreement.…
Moët & Chandon Reclaims its Throne as Formula 1’s Official Champagne
As Formula 1 and LVMH embark on their historic 10-year Global Partnership, the legendary Champagne house Moët & Chandon returns as the Official Champagne of Formula 1. This significant return not only marks a milestone in the sport’s history but…
Williams Racing Partners with Built For Athletes as Official Luggage Supplier
Williams Racing proudly welcomes premium fitness brand Built For Athletes as its Official Luggage Supplier, equipping the team with high-performance bags and luggage for the demanding 24-race Formula 1 season ahead. In line with Williams’ commitment to bringing fans closer…
