Inside Formula 1: Business. Lifestyle. Power.
Alteryx and McLaren Racing announce new partnership
McLaren Racing has today announced a new multi-year partnership with Alteryx, Inc., the analytics automation company that will become an official partner of the McLaren Formula 1 team, from this weekend’s Monaco Grand Prix. Click here to subscribe to our print…
Cash App and Red Bull Racing sign a partnership agreement
Cash App, innovative personal finance, bitcoin and investment platform, and Red Bull Racing Honda are pleased to announce a new partnership as the Team’s official Financial Education Partner. Click here to subscribe to our print edition! The partnership, which includes branding…
TeamViewer debuts on Mercedes W12
TeamViewer debuts on branded Mercedes-AMG Petronas F1 cars, which were unveiled ahead of Monaco Grand Prix. Click here to subscribe to our print edition! The Mercedes F1 cars will hit the track at the iconic Formula 1 Grand Prix de Monaco…
Memento Group and Uralkali Haas F1 Team sign a licensing agreement
Uralkali Haas F1 Team has announced that it will continue its licensed partnership with The Memento Group in 2021. The partnership, which involves the official Formula One memorabilia website F1 Authentics, will bring fans of the sport closer to the…
Shamir and Alpine F1 Team sign a partnership agreement
Shamir Optical Industry, a world-leading developer and producer of high-performance lenses, and Alpine F1 Team are delighted to announce an innovative new partnership that will see Shamir become Alpine F1 Team’s vision performance partner. Click here to subscribe to our print…
Altair and Aston Martin F1 Tean sign a partnership agreement
Altair, a global technology company providing solutions in simulation, high-performance computing (HPC), and artificial intelligence (AI), announces a new technical partnership agreement with Aston Martin Cognizant Formula One Team, who has returned to the world’s most prestigious motorsport series for…
Workday and Formula 1 announce a new partnership
Formula 1 today announced Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources, will become the Regional Finance & HR Enterprise Partner of F1 across the UK and Germany, showcasing the shared commitment both brands…
SunGod and McLaren Racing sign a licensing agreement
McLaren Racing today announced a new licensing partnership with performance eyewear brand SunGod, which will see SunGod become the Official McLaren F1 Fan Eyewear licensee from the 2021 Formula 1 season. Click here to subscribe to our print edition! In celebration…
Castore becomes official sportswear partner to McLaren Racing
McLaren Racing announces a multi-year partnership with British premium brand Castore, becoming the Official Team and Sportswear Partner. Click here to subscribe to our print edition! McLaren Racing and Castore, the rapidly-growing premium sportswear brand, today announced a multi-year partnership that…
Williams Racing partner with Dorilton Ventures
Williams Racing is pleased to announce Dorilton Ventures as an Official Partner of the Team. Dorilton Ventures leads significant minority investments in early to mid-stage technology companies focused on data-centric segments such as enterprise IT infrastructure, data science, and cybersecurity.…
AlphaTauri Fashion styles Red Bull Racing
Red Bull Racing Honda is pleased to announce it is charging into the longest Formula One season in style thanks to its new Official Travel Wear Partner, AlphaTauri fashion. Click here to subscribe to our print edition! With this year’s Formula…
The Point.1888 and Williams Racing sign a licensing agreement
Williams Racing is pleased to announce signing an agreement with The Point.1888 to help drive its brand licensing program. Click here to subscribe to our print edition! The Point.1888 will work with Williams Racing to extend its licensing operation using a…
