Inside Formula 1: Business. Lifestyle. Power.
WEB Eyewear and Alfa Romeo F1 Team sign a sponsorship agreement
WEB Eyewear and Alfa Romeo F1 Team ORLEN enter a multi-year partnership starting 2022 and they will be protagonists of a new adventure in the extraordinary Formula One World Championship. Click here to subscribe to our print edition! A story of…
Modere becomes an official partner of the Alfa Romeo F1 Team
The Alfa Romeo F1 Team ORLEN family is set to grow as the team announces Modere, a global, live-clean lifestyle essentials brand, as a partner for the 2022 Formula One season. Click here to subscribe to our print edition! Modere is…
Duracell and Wiliams Racing sing a pertnership agreement
Williams Racing are delighted to welcome Duracell to the team on a multi-year deal ahead of the 2022 season. Click here to subscribe to our print edition! Duracell and Williams will collaborate across a variety of high-profile marketing initiatives, including a…
ManPowerGroup and Ferrari extend their partnership
Ferrari is pleased to announce the renewal of its partnership with ManpowerGroup, a world leader in finding and selecting personnel for high-profile companies. Click here to subscribe to our print edition! In 2022, ManpowerGroup will be a Scuderia Ferrari Official Partner,…
Binance and Alpine F1 Team launched a fan token
BWT Alpine F1 Team and Binance revealed a new partnership. The collaboration makes BWT Alpine F1 Team the first-ever Formula One team to join the Binance Fan Token platform and sees Binance become the official Fan Token Partner of BWT…
Flex Box ans scuderia AlphaTauri announce a partnership agreement
Scuderia AlphaTauri is pleased to announce a new global partnership with Flex Box Ltd. The new AT03 will carry the coloured Flex Box logo on the front wing endplate, as well as on the nose throughout the entire Formula 1…
BWT and Alpine F1 Team announce a strategic partnership
BWT and Alpine F1 Team have signed a strategic, long-term partnership, which will see the Austrian water treatment supplier become the title partner of Alpine F1 Team from 2022. The French team will become known as BWT Alpine F1 Team…
Palantir and Ferrari renew their partnership
Ferrari is pleased to announce the renewal of its partnership with Palantir Technologies, a world leader in the development of analytics platforms working with complex and sensitive data. Palantir now becomes a Scuderia Ferrari Team Partner. Click here to subscribe to…
Qualcomm and Ferrari announce a partnership agreement
Qualcomm Technologies, Inc. and Ferrari N.V. announced today a strategic technology collaboration aimed at helping accelerate the digital transformation of Ferrari. Qualcomm Technologies will serve as Ferrari’s systems solutions provider for its upcoming Ferrari road cars, as well as a…
AkzoNobel and McLaren Racing extend their partnership
McLaren Racing today announced a multi-year extension to its long-standing partnership with paint and coatings partner AkzoNobel. In addition, the partnership will now expand to see AkzoNobel become a Sustainability Partner of McLaren Racing. Click here to subscribe to our print…
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Aramco and Aston Martin F1 Team announce a strategic partnership
Aramco and Aston Martin Cognizant Formula One™ Team today announced a long-term strategic partnership. The partnership will drive the development of highly efficient internal combustion engines, high-performance sustainable fuels, advanced lubricants and the deployment of non-metallic materials in vehicles. Click…
Tricorp Workwear sign a partnership agreement with Haas F1 Team
Tricorp Workwear is joining forces with Uralkali Haas F1 Team, by announcing a major partnership for the coming seasons. The company becomes an Official Partner and will equip the drivers off-track, as well as the technical and operational teams, with…
