Inside Formula 1: Business. Lifestyle. Power.
Eight Sleep and Mercedes-AMG F1 Team sign a partnership agreement
The Mercedes-AMG Petronas F1 Team is pleased to announce Eight Sleep, the world’s first sleep fitness company, as the Official Team Supplier to support the team’s preparations for an expansive 2022 Formula 1 schedule. The team’s drivers Lewis Hamilton and…
Akkodis and Mercedes-AMG F1 Team announce a new partnersip
The Mercedes-AMG Petronas F1 Team is delighted to announce a partnership with Akkodis, who join as Official Team Partner ahead of the 2022 Formula One season. Akkodis is the newly combined powerhouse of AKKA & Modis, bringing together the expertise…
MSC Cruises and Formula 1 announce a global partnership
Formula 1 is delighted to welcome MSC Cruises, as a Global Partner for the upcoming 2022 season. The multi-year deal, which began at the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2022, will see Swiss-based company, one of the world’s…
Tata Communications and Formula 1 announce multi-year strategic collaboration
Formula 1 and Tata Communications are delighted to announce a multi-year strategic collaboration, with the company returning to the sport as the Official Broadcast Connectivity Provider of Formula 1, to deliver and enhance a world-class, technologically advanced experience for fans…
VistaJet and Scuderia Ferrari extend their partnership
Ahead of the first race in Bahrain, VistaJet announces the fourth year as Scuderia Ferrari’s partner, helping the team to enjoy a safe and seamless flying experience as they travel around the world to compete in the 2022 Formula One…
Google and McLaren Racing announce a multi-year partnership
McLaren Racing today announced a major multi-year partnership with Google, as a new Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022. Click here to subscribe to our print edition! The partnership will…
Riva Yachts and Scuderia Ferrari renew their partnership
Riva Yachts renews its partnership with Scuderia Ferrari, joining forces in the name of Italy and a passion for excellence to engage and exhilarate millions of fans. Riva is the Official Sponsor of Scuderia Ferrari in the Formula 1 World…
Nocs partners with Alfa Romeo F1 Team
Alfa Romeo F1 Team ORLEN will listen to the sweet sound of power units with the audio products of Nocs, the team’s new official partner. The Swedish audio equipment producer joins Alfa Romeo F1 Team ORLEN to provide it with…
Delsey Paris and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN will travel stylishly this year as it announces a partnership with premium French luggage brand, Delsey Paris. The team’s staff will sport their travel ware on the road as it embarks on the longest ever…
Lenovo and Formula 1 sign a partnership agreement
Formula 1 has announced Lenovo as an Official Partner ahead of the upcoming 2022 season. The multi-year deal will see Lenovo’s cutting-edge technology used across Formula 1’s operations as it continues to bring the highest level of racing and entertainment…
Singha Corporation and Alfa Romeo F1 Team extend their partnership
Alfa Romeo F1 Team ORLEN and Singha Corporation are extending their long-term partnership for a fourth consecutive year, as the two companies announced a deal for the 2022 season. Click here to subscribe to our print edition! A subsidiary of Boon…
Curam Domi and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN has entered a partnership with Belgium-based resilience centre, Curam Domi. Engineered with the passion to set up a unique space for training, rehabilitation and prevention for everyone in a safe and controlled healing environment, Curam…
