Inside Formula 1: Business. Lifestyle. Power.
OKX announces partnership with McLaren Racing
McLaren Racing today announced a major multi-year partnership with OKX, one of the largest cryptocurrency exchanges by trading volume, as a Primary Partner of the McLaren Formula 1 Team and McLaren Shadow esports Team from 2022. Click here to subscribe to…
Logistics, Formula 1 and Ferrari: The CEVA story
Double-headers, triple-headers, a record-breaking 23 race-calendar – the 2022 Formula 1 season is about to challenge the Formula 1 teams’ logistics departments like never before. As a consequence of the newly implemented cost cap, reducing costs and working as cost-effective…
Sanofi and McLaren Racing announce a partnership agreement
McLaren Racing announced yesterday a multi-year partnership with innovative global healthcare company Sanofi. The partnership will see McLaren Racing collaborate with Sanofi’s Industrial Affairs team towards achieving excellence in manufacturing operations, enabling Sanofi to meet patients’ needs around the world…
Seagate Lyve Cloud and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN is tackling its digital storage challenges head-on with Seagate Lyve Cloud, as the team announces a partnership with Seagate Technology. Seagate Lyve Cloud is the always-on mass capacity object storage platform designed to enable multi-cloud…
Path Network and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN have announced a new partnership with a leading network intelligence company, Path Network. The multi-year deal will see Path help protect the team’s network infrastructure, both on and off the track, ensuring Alfa Romeo F1…
Ziba Foods and Scuderia AlphaTauri sign a partnership agreement
Scuderia AlphaTauri and FlexBox are pleased to announce the successful assignment of their Official Partnership to benefit Ziba Foods, a fast-growing, mission-led healthy nutrition brand. Click here to subscribe to our print edition! Ziba Foods is a U.S.-based artisanal food company…
Ciesse Piumini and Alfa Romeo F1 Team launch partnership
Alfa Romeo F1 Team ORLEN signed a partnership in the name of sporting heritage with Ciesse Piumini, the historical Italian brand owned by Mittel S.p.A.. This relationship represents a perfect match that sees a shared passion for sports, adventure and…
TransferMate and Haas F1 Team announce a partnership agreement
Haas F1 Team is pleased to announce a worldwide partnership with TransferMate Global Payments – the world’s leading provider of B2B payments infrastructure-as-a-service. Click here to subscribe to our print edition! As an official Team Partner, TransferMate will provide cross-border payments…
RapidAPI and Scuderia AlphaTauri sign a partnership agreement
RapidAPI Enterprise Hub enables Scuderia AlphaTauri to drive new efficiencies and accelerate innovation across all teams from the factory to the track. Click here to subscribe to our print edition! Scuderia AlphaTauri announces a major multi-year partnership with RapidAPI, provider of…
Georg Beyschlag: TeamViewer and Mercedes-AMG Petronas F1 Team partnership
Georg Beyschlag, Chief of Staff and Strategy at TeamViewer talks to Paddock magazine about their partnership with the Mercedes-AMG Petronas F1 Team. I guess it’s not so easy to find someone who isn’t familiar with TeamViewer, which is headquartered in Goppingen,…
Salesforce becomes a Global Formula 1 partner
Formula 1 is pleased to announce that Salesforce, the global leader in customer relationship management (CRM), will join as a Global Partner to power and grow fan engagement for the most prestigious motor racing competition. In addition, Formula 1 will…
BMC Switzerland and Red Bull Racing join forces
Oracle Red Bull Racing is pleased to announce premium bike brand BMC Switzerland is to join the charge as an Official Partner of the Team. Click here to subscribe to our print edition! The multi-year agreement deepens an existing technical collaboration…
