Inside Formula 1: Business. Lifestyle. Power.
XP and Aston Martin F1 Team announce a partnership agreement
Aston Martin Formula One Team (AMF1) is delighted to announce the commencement of a new partnership with Brazilian investment management company XP. Click here to subscribe to our print edition! The multi-year partnership was announced on the eve of the 2022…
OpenSea and Haas F1 Team sign a partnership agreement
Haas F1 Team, the only American-owned team, competing in the FIA Formula 1 World Championship, is pleased to announce a collaboration with OpenSea – the leading peer-to-peer marketplace for non-fungible tokens (NFTs). Click here to subscribe to our print edition! As…
Carl Friedrik and Scuderia AlphaTauri sign a partnership agreement
Scuderia AlphaTauri is delighted to announce Carl Friedrik, a leather & travel goods brand founded in 2012 by Swedish brothers Niklas and Mattis Oppermannas, as the Official Luggage Supplier of the team. Click here to subscribe to our print edition! The…
Red Bull Racing welcome Sparco as Technical Racewear Supplier
Oracle Red Bull Racing is pleased to announce that legendary racewear manufacturer Sparco is to join the Team as a supplier of Technical Racewear, providing Formula One World Champion Max Verstappen, multiple Grand Prix winner Sergio Pérez and Oracle Red…
Bitdefender and Scuderia Ferrari sign a partnership agreement
Bitdefender is excited to announce its multi-year partnership with Scuderia Ferrari, the Formula One racing division of Ferrari. This partnership brings two powerhouses of their respective industries together. Click here to subscribe to our print edition! Bitdefender on the racing track…
Mercedes-AMG F1 and PETRONAS renew their title partnership
The Mercedes-AMG PETRONAS F1 Team is delighted to announce today the renewal of the Title and Technical Partnership between the team and progressive energy group PETRONAS from the 2026 season onwards. Not only will this renewal power the partnership towards…
Jack Daniel’s and McLaren Racing announce a new partnership
McLaren Racing this week announced a new multi-year partnership with Jack Daniel’s Tennessee Whiskey as an Official Partner of the McLaren Formula 1 Team from 2023. Click here to subscribe to our print edition! The drink has over 155 years of…
Castore and Red Bull Racing sign a partnership agreement
Castore and Red Bull Racing to partner starting in the 2023 season, taking their team wear to the next level of performance. Click here to subscribe to our print edition! At Oracle Red Bull Racing, pushing the boundaries is built into…
Blenders Eyewear sign a partnership agreement with the Red Bull Racing Team
Oracle Red Bull Racing and Blenders Eyewear, a part of the Safilo Group, one of the eyewear industry’s key players, announced an exciting new partnership. Officially kicking off at the Pirelli Gran Premio D’Italia in Monza, Italy and running through…
Zoom Video Communications partner with Red Bull Racing
Zoom Video Communications is the official unified communications provider for Oracle Red Bull Racing; Zoom Team Chat, Zoom Events, and Zoom Meetings will power key communications and experiences for the Formula 1 team on and off the track. Click here…
Hantec Markets and Haas F1 Team sign a partnership agreement
Haas F1 Team is pleased to announce a new partnership with Hantec Markets ahead of this weekend’s Belgian Grand Prix – Round 14 of the 2022 FIA Formula 1 World Championship. Click here to subscribe to our print edition! Hantec Markets…
Fastly and Mercedes-AMG Petronas F1 Team join forces to drive digital performance
Fastly and the Mercedes-AMG Petronas F1 Team announced that the world’s fastest global edge cloud platform is now an official global sponsor of the eight-time F1 world champions. The long-term partnership reflects the companies’ shared commitment to experiences that are…
