Inside Formula 1: Business. Lifestyle. Power.
Ford returns to Formula 1 with Red Bull Racing from 2026
After more than two decades, Ford returns to Formula 1. The iconic American automaker and Red Bull Powertrains are entering into a long-term strategic technology partnership to develop the next-generation hybrid power unit to be used starting in the 2026…
PKN Orlen and Scuderia AlphaTauri sign a partnership agreement
Ahead of the 2023 season, Scuderia AlphaTauri is excited to announce a multi-year partnership with PKN ORLEN, one of the largest oil and gas companies in Central Europe. Like Formula 1, ORLEN is a global brand operating in around 100…
KICK and Alfa Romeo F1 Team sign a partnership agreeement
Alfa Romeo F1 Team Stake will make a big splash in the streaming world when it starts a significant partnership with KICK, an innovative and community-driven live streaming platform built for and aimed at a global audience. Click here to subscribe…
Solera partners with Mercedes-AMG Petronas Formula One Team
Solera, the world’s leader in vehicle lifecycle management, and the Mercedes-AMG Petronas Formula One Team just announced a new partnership that will last for several years. This partnership shows how both companies want to push automotive innovation forward. Click here…
Genesys signs a partnership agreement with Scuderia Ferrari
Scuderia Ferrari is pleased to announce the arrival of a new team partner with the signing of a multi-year agreement with Genesys. The company, which has offices in over 50 countries, is the world leader in the field of customer…
Snap-on and Red Bull Powertrains announce a partnership agreement
Red Bull Powertrains is pleased to announce that it is to partner with world-leading tool manufacturer Snap-on as it continues to develop capability at its state-of-the-art Formula 1 power unit facility within the Red Bull Technology Campus facility in Milton…
Bowers & Wilkins launch the Px8 McLaren edition headphone
Bowers & Wilkins, the renowned British premium audio brand, has launched a McLaren Edition of its newest flagship wireless headphone, the Px8, with luxury British supercar maker McLaren Automotive. Click here to subscribe to our print edition! The Px8 McLaren Edition…
Headwear company New Era partners with Red Bull Racing
Oracle Red Bull Racing is joining forces with the globally renowned sports and lifestyle brand New Era to create new ranges of Team headwear that uniquely fuse performance and style. Click here to subscribe to our print edition! Originating from New…
HCL Software becomes a new Ferrari partner
HCL Software, a global leader in enterprise software solutions, announced a multi-year partnership with legendary Formula One team Scuderia Ferrari today. The deal with Ferrari S.p.A. sees the company become a strategic partner to the historic racing team, focusing on…
Haas F1 Team and Palm Angels announce new partnership for 2023
Haas F1 Team, the only American team competing in the FIA Formula 1 World Championship, announced a new partnership with Palm Angels, the iconic Italian brand founded by Creative Director Francesco Ragazzi. Click here to subscribe to our print edition! Ahead…
Einhell and Mercedes-AMG F1 Team sign a partnership agreement
The Mercedes-AMG F1 Team is delighted to announce Einhell, a leading manufacturer of state-of-the-art cordless power tools and garden equipment, as its ‘Official Tool Expert’ in a new and exciting partnership. Click here to subscribe to our print edition! Einhell will…
FTX partnership is suspended by Mercedes-AMG Petronas F1 Team
On Friday, the Mercedes-AMG Formula One team said they had suspended the FTX partnership agreement with the troubled cryptocurrency exchange ahead of the season’s penultimate race in Brazil. Click here to subscribe to our print edition! FTX, one of the world’s…
