Inside Formula 1: Business. Lifestyle. Power.
New Era and Haas F1 Team sign a partnership agreement
New Era and Haas F1 Team, the only American team competing in the FIA Formula 1 World Championship, are delighted to announce a new long-term partnership with the world’s leading headwear and lifestyle brand. Click here to subscribe to our print…
SAP and Mercedes-AMG Petronas F1 Team announce a multi-year partnership
SAP announced a multi-year partnership with the Mercedes-AMG Petronas F1 Team starting in 2024. As the Official Team Partner, SAP is teaming up with the Mercedes-AMG Petronas F1 Team to accelerate operational efficiency and unlock new data insights to deliver…
McLaren Racing and Udemy announce a partnership agreement
McLaren Racing and Udemy (Nasdaq: UDMY) announced a multi-year partnership spanning the complete McLaren physical racing portfolio. In a first-of-its-kind collaboration, Udemy, a leading online skills marketplace and learning platform, will become the Official Learning and Skills Partner of McLaren…
WhatsApp and Mercedes -AMG F1 Team launch a new partnership
WhatsApp and Mercedes-AMG Petronas F1 Team are forming a multi-year partnership that will take fans into the heart of the action with the eight-time World Champions. With the privacy and security provided by WhatsApp, team followers will be given exclusive…
Play’n GO and Haas F1 Team announce a multi-year partnership
Haas F1 Team is delighted to announce a new partnership with Play’n GO, a global leader in supplying entertainment to the casino industry, ahead of the inaugural Las Vegas Grand Prix on November 18. The Swedish company will activate…
MNTN and Alpine F1 Team sign a partnership agreement
Alpine F1 Team welcomes MNTN, the hardest-working software in television and a trailblazer in streaming TV advertising, as the official performance TV sponsor. The multi-year partnership kicks off at the Las Vegas Grand Prix this coming weekend and will extend…
Haas F1 Team partners with SafetyCulture for the Las Vegas Grand Prix
MoneyGram Haas F1 Team have partnered with global technology company SafetyCulture as the Official Race Partner in the Las Vegas Grand Prix. The team is excited and proud to partner with SafetyCulture, supporting our logistical feats behind one of…
NEFT Vodka and Scuderia AlphaTauri sign a partnership agreement
Scuderia AlphaTauri is pleased to announce a new Official Team Partner, NEFT Vodka. This long-term deal will break cover at the next round of the Formula 1 World Championship in Las Vegas from 16 to 18 November, when the NEFT…
ServiceNow and Aston Martin F1 Team announce a partnership agreement
Aston Martin F1 Team has announced ServiceNow, the leading digital workflow company making the world work better for everyone, as the team’s Official Intelligent Platform Partner. Click here to subscribe to our print edition! As the ‘team behind the team’, ServiceNow…
Red Bull SIM Racing and Team Readline announce elite performance partnership
Red Bull SIM Racing and Team Readline announce elite performance partnership. World Championship-winning Team has announced a multi-year partnership with perennial champions Team Redline as both teams seek to further their dominance in motor esports. Click here to subscribe to our…
Pedal Mafia and Aston Martin F1 Team sign a partnership agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) joins Pedal Mafia to pursue the world’s fastest cycling kit with a new Technical Collaboration performance collection. Click here to subscribe to our print edition! Headquartered in Perth, Western Australia, Pedal Mafia…
Pirelli and Formula 1 extend their partnership until 2027
Pirelli and Formula 1 have extended their partnership after Formula 1, and the FIA (Fédération Internationale de l’Automobile) accepted the Italian tyre firm’s offer for the three years from 2025 to 2027. There is also the additional option from the…
