Inside Formula 1: Business. Lifestyle. Power.
JCB and Aston Martin F1 Team renew their partnership agreement
JCB and Aston Martin Aramco Formula One Team are proud to announce the extension of their partnership ahead of the upcoming 2024 FIA Formula One World Championship. The two iconic British brands have enjoyed much success together since 2019, celebrating…
Bang & Olufsen and Ferrari renew their partnership
After sharing an exciting Formula 1 season, Bang & Olufsen and Ferrari announce the renewal of their partnership for the 2024 and 2025 seasons. Click here to subscribe to our print edition! Bang & Olufsen will again be featured on Ferrari’s…
Peroni Nastro Azzurro 0.0% and Ferrari sign a partnership agreement
Ferrari is proud to announce a new partnership with Peroni Nastro Azzurro 0.0%, the Italian super-premium beer brand owned by the Asahi Europe & International group. The multi-year collaboration thus brings together two major Italian brands, with Peroni Nastro Azzurro…
OMP and Aston Martin F1 Team sign a partnership agreement
OMP and Aston Martin Formula One Team are pleased to announce the start of a multi-year partnership in which the famous brand becomes the new official racewear supplier for the team. Click here to subscribe to our print edition! From the…
Shamir and Alpine F1 Team renew their partnership
Shamir and Alpine F1 Team are proud to announce a renewed partnership. Shamir Optical Industry has become an Optical Performance Partner. The extended multi-year collaboration marks a continued commitment from both Alpine and Shamir following four years of successful partnership…
The Neo Bridges Aston Martin edition by Girard-Perregaux
Building on their official partnership, Aston Martin and Girard-Perregaux have jointly created a spectacular new timepiece, reimagining ‘the bridge’, one of the oldest mechanical signatures in watchmaking. A new addition to the famous Bridges collection, the Neo Bridges Aston Martin…
Visa and Red Bull Formula One Teams Announce Global Partnership
The Formula One grid is charging into the 2024 season with a new look and new support. Yesterday, Visa and Red Bull F1 Teams announced an unprecedented multi-year agreement where Visa will become the first global partner of both Red…
Estrella Galicia 0,0 and McLaren Racing sign a new partnership agreement
McLaren Racing today announced Estrella Galicia 0,0, a family-owned and independent Spanish beer brand, as the Official Beer Partner of the McLaren Formula 1 Team for the 2024 season and beyond. Click here to subscribe to our print edition! The multi-year…
Luminar and Mercedes-AMG F1 Team sign a partnership agreement
Leading global automotive technology company Luminar and the Mercedes-AMG Petronas F1 Team today announced a new strategic collaboration that will leverage Luminar’s existing development work with Mercedes-Benz to integrate Luminar’s technology into the Official FIA F1 Safety Car with that…
Mercedes-Benz and Williams Racing extend power-unit deal until 2030
Mercedes-Benz will continue to power Williams Racing until at least 2030, it has been confirmed today. Williams becomes the brand’s second customer team confirmed for the next generation of power unit regulations introduced in 2026. Click here to subscribe to our…
Ferrari E-Lab launch a new collaboration with Philip Morris
Ferrari and Philip Morris International (PMI), strategic partners since 1973, will open a new chapter in their historic relationship. Click here to subscribe to our print edition! Ferrari E-Lab, in collaboration with PMI, will bring together the two companies’ technological capabilities…
Aramco and Aston Martin F1 Team extend their partnership
Aramco and Aston Martin Formula One team announce a long-term extension of their partnership. From 1 January 2024, the Silverstone-based team will be known as the Aston Martin Aramco Formula One Team. Click here to subscribe to our print edition! From…
