Inside Formula 1: Business. Lifestyle. Power.
What’s next for Formula E and Formula 1?
Mark Preston is the Team Principal of the Techeetah Formula E team and founder of StreetDrone, not to mention all the years he has worked in Formula 1 with McLaren and Arrows. Let’s ask him a few questions about the…
F1 Experiences: what really matters
America’s industry-leading travel/event/experience company, QuintEvents International houses the company’s Formula 1 business, and Keith Bruce, a veteran of the sports and event industry, is leading the F1 Experiences organisation serving all Formula 1 events across the globe. Bruce has kindly…
How I Spend It: Yan Lefort
IWC‘s Global Head of Partnerships, CSR & PR, Yan Lefort has extensive experience in the fields of sports marketing, PR and sponsorship, having worked with such industry giants like British American Tobacco, Toyota, also Williams F1, Mercedes F1 and many…
CEO of Formula E: “I’m a fan of Formula 1 and I still follow it”
Alejandro Agag is a businessman and former politician, now living in London as the Chairman of Addax Capital LLP and the CEO of Formula E Holdings, running the sport of Formula E. With business experience in Formula 1, other motorsport…
Toro Rosso’s Graham Watson: “We’re at the saturation point”
Toro Rosso’s Team Manager Graham Watson has an interesting motorsport career: moving to Formula 1 from rally and F3000, ranging from being a mechanic, an engineering liaison to a Team Manager, working for such Formula 1 teams as Brawn, Lotus,…
Q&A with Bobby Epstein, chief of Circuit of the Americas
The chairman of Circuit of the Americas, Bobby Epstein shares a few insights with the Paddock magazine about the United States Grand Prix’s development, Formula 1 in the USA and putting on a great show for the race fans. Click…
Give me Liberty or give me death
By Steve Madincea | Patrick Henry was a founding father of America representing the state of Virginia. At an extremely crucial point in the formation of the United States, Henry rallied his fellow Virginians, some openly for and some openly…
Moving On Up: Nick Boulle
By Elina T Htun | This time we take a pause with Nick Boulle, an exciting racer from the United States. Keep an eye out for this one! Click here to subscribe to our print edition! Full name: Nicholas Boulle Date of…
Money, Egos & Speed: A significant deal
I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered to be my most significant ever sponsorship deal. I told her that weirdly it was the one I’d secured over…
Money, Egos & Speed: We need more motorsport competitors!
Motorsport competitors! As I’m writing this article, it’s snowing hard and there is a wind chill of around -5 degrees Centigrade. I recall racing in Formula Ford on a snow-lined track at Brands Hatch in the middle of May, so…
Five Ways To… achieve your goals, World Record-style.
I once attended a motivational session run by the Guinness World Records organisation. It focused on making a difference and becoming a legend, on a large scale, on the largest scale, or simply in your own daily life. Here are…
Gene Haas: The art of balance
Owner of Haas F1 Team, Gene Haas talks about his team’s evolution, American drivers and the racing bug. Click here to subscribe to our print edition! Your debut season was hard, but you found success. You could argue that your sophomore…
