Inside Formula 1: Business. Lifestyle. Power.
CSM’s journey alongside Formula 1
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart Grand Prix, and Just Marketing International to name a few. We’re delighted to have him answer a few questions about…
Monaco’s pursuit of excellence
By Rebecca Whitlocke | The crown in Monaco’s event calendar since 1929, the Monaco Grand Prix has been fortunate to attract backing from illustrious sponsors such as Renault, TAG-Heuer and UBS. The preparation for this Grand Prix is rigorous, both…
American adventures
Spending the last few years working in around the world of motorsports has led me to a number of special events, none more so than earlier this year, when through a watch client of mine Omologato invited me to the…
Rise of the little brother
Rush Sport & Entertainment is one of the few agencies to work in both Formula 1 and Formula E series. With nearly 20 years’ experience in motorsport, Managing Director Jonny Odell sat down to talk to the Paddock magazine about…
Stefano Domenicali: “This is a game changer for Lamborghini”
It’s always an absolute pleasure to interview Stefano Domenicali, Chairman & Chief Executive Officer of Automobili Lamborghini. Click here to subscribe to our print edition! People, ideas and work combined with technology and innovation are the pillars of Lamborghini. Urus is…
Hartley: “This sport is much more complicated than it seems from the outside”
Brendon Hartley ended up in Formula 1 almost by surprise. Scuderia Toro Rosso selected him as a full-time driver for 2018: in a season with new tyres, the Italian outfit also faces the challenge of a new engine that gave…
Max Verstappen: “Sometimes you have to make a mistake to learn from it”
Max Verstappen fascinated the world two years ago by winning the Spanish Grand Prix in his debut race with Red Bull. Now, all eyes are fixed on him due to his mistakes, with the one made at the Monaco GP…
Fangio vs Raikkonen: a graphic comparison by RaceChip
Juan Manuel Fangio The Argentinian Juan Manuel Fangio has always had a great reputation. To this day he retains the highest win percentage of all Formula 1 drivers, despite only entering for eight years. As well as this, he was…
Magnussen: “I feel free to explore my limits at Haas F1”
Haas F1’s Kevin Magnussen rarely goes unnoticed, and the same goes for his results. Ninth in the championship, currently with 19 points, he’s determined to show all of his potential this season. We sit down with the 25-year-old to get…
Sustainable luxury
The jewel in Formula 1’s crown, the Monaco Grand Prix is the most iconic, prestigious and luxurious race to attend. This event has an official capacity attendance of 37,000 for race day (22,000 in grandstands) but in fact, many more…
Daniel Ricciardo: “I don’t feel like I need to sign anything soon”
The brightest smile of the paddock settled on a driver that proves it’s possible not to lose control driving a car at 350 kmh. Daniel Ricciardo of Red Bull Racing is showing all his potential: five races into this season…
Back at the Spanish racetrack
I always enjoy talking with Joan Fontserè, General Director of the Circuit de Barcelona-Catalunya. This time we sit down for coffee with Joan during his second “full season” at the helm of the Spanish Formula 1 track. Click here to subscribe…
