Inside Formula 1: Business. Lifestyle. Power.
My Race Day: Will Courtenay
Head of Race Strategy at Infiniti Red Bull Racing, Will Courtenay, shares his typical Formula 1 race day with us. 7:00am – I wake up, get straight out of bed and into the shower. We normally have breakfast at the…
If I Ran F1: Tom Potter
A former racing driver himself, Tom has over 15 years of commercial experience in Formula 1, including 10 years responsible for Commercial Alliances at Williams F1. He is currently CEO of Rush Group – the sports and entertainment marketing specialists…
Five Ways To… make F1 come alive
Codemasters is a company which can be proud of works that are known all around the globe – it’s the birthplace of some of the most interesting motorsport video games. Lee Mather, Senior Games Designer at Codemasters, gives us five…
From 7 to 77
The Executive Director of Singapore GP, Michael Roche, the man who is responsible for the entertainment of a really impressive Formula 1 Grand Prix, chats to us about what kind of work goes into that. Entertainment is a very broad…
GOSH!
Antonia Dalmahoy, Director of Corporate Partnerships at Great Ormond Street Hospital (GOSH) Children’s Charity, tells us all there is to know about her work and the relationship with Formula 1. Click here to subscribe to our print edition! Great Ormond Street…
How I Spend It: Enrico Zanarini
Brilliant and vivacious, recognised and respected as a specialist in driver management and sponsorship acquisition, the Director of Media Sport Group, mister Enrico Zanarini opens his wallet for the Paddock magazine. What was your first job? How much did you…
The Formula 1 view
Paddock magazine gets a chance to talk to Véronique Rousseau, Director of RC Concepts Monaco, an impressive company specialising in organising incentive and public relation events. We discuss the luxurious hospitality business and what exactly is it influenced by. Click…
The full mix
Clive Bowen – Founder and Director of Apex Circuit Design Ltd., invites us into the workrooms of his company. Click here to subscribe to our print edition! The specifics To sum it up, at Apex we offer more than just a…
Five Ways To… run a successful whisky club
The Monte Carlo Whisky Society is the first collaborative venture in the Principality of Monaco to promote Scottish heritage and culture through the appreciation of fine whisky, with the support of the Monegasque and Scottish governments. The aim of this…
Five Ways To… do social media for an F1 team
Head of Caterham F1’s communications, Tom Webb, gives us five hints on how to creatively master the art of social media for a Formula 1 team. Be open: use social media to open the doors to your world and don’t…
The Strategy Behind… getting ready
Adrian Sutil of the Sauber F1 team sits down with us and talks about the preparations for Formula 1 races. Before the training As a Formula 1 driver you have to do a lot of research, analyze the data and…
The sound of fury
George Woods Baker has been following Formula 1 since he was a young boy growing up in Canada and Europe. He is currently focused on supporting the fans base and building the market for the sport in the United States.…
