Inside Formula 1: Business. Lifestyle. Power.
The Paddock Social Media Awards 2014
So… it was a relatively quiet season both on and off the track. The main talking points were how quiet the cars were, which of the Mercedes drivers would triumph, why Sebastian Vettel couldn’t beat his team-mate, why Sebastian Vettel…
If I Ran F1: Jay Beever
When we approached Jay Beever, Vice President, Interior Design and Brand Imaging of Embraer Executive Jets about the “If I Ran F1” feature, we thought we would get the usual: thoughts on how Jay would run the whole sport if…
Time for change
The 2014 silly season is one for the ages. There has been no official confirmation by any party, but it appears that Fernando Alonso is on his way to McLaren and will be replaced in Ferrari by arch-rival Sebastian Vettel.…
Moving On Up: Collete Davis
Paddock magazine meets Collete Davis, a young, charming and powerful driver from the USA, currently pursuing the IndyCar series. Click here to subscribe to our print edition! What was your very first experience of motor racing? It was an IndyCar race…
My Fantasy F1 Team: Martin Whitaker
The head of Sportique 88, a solid and boutique sports and business advisory consultancy, mister Martin Whitaker, shares his very own Formula 1 fantasy set with the Paddock magazine. Click here to subscribe to our print edition! The car I am…
The Strategy Behind… WOWing the world
Red Bull has a history of surprising us with spectacular events like throwing a person into the atmosphere or doing sky-high F1-car doughnuts in Dubai. Obviously, this is a big part of why so many people love the brand and…
My Race Day: Alex Goldschmidt
The sharp and insightful FIA and ITR-accredited motorsport journalist, who’s specialising in Formula 1 and has been an automotive professional for over 14 years, Mr Alex Goldschmidt, opens up about his typical F1 Sunday. Off to the track early. It’s…
My Fantasy F1 Team: Panos Seitanidis
Panos Seitanidis has been an F1 commentator on Greek TV for the past 12 seasons. In between duties in front of a microphone and as the Editor of a leading Greek motorsport website NewsAuto.gr, Panos gives the Paddock Magazine his…
Moving On Up: Alex T Jones
Paddock magazine catches up with a young Formula Vee racer, Alex T Jones. His talent and attitude may one day take him to the top of motorsport, so look out for this one! Click here to subscribe to our print edition!…
The Strategy Behind… celebrity endorsements!
Over a 15-year period, Dominic Reilly generated over £250m in sponsorship revenues whilst working first for sports agencies and then as Head of Marketing at the Williams F1 Team. This time Dominic gives us his take on celebrity endorsements. Click…
THE END or another start?
By Claire Jane Earley Formula 1 is a notoriously prickly sport. Fans and followers alike will know that whilst teams, drivers, truckies and anybody who is anybody in F1 engage regularly with fans on social media (sometimes too regularly, as…
A piece of real racing
RSR is a very productive company that provides customers from all over the world with affordable all-inclusive track and racing experiences with the highest quality driver instruction. Clients can choose a wide range of cars on racetracks all over the…
