Inside Formula 1: Business. Lifestyle. Power.
Moving On Up: Boris Miljevic
A very creative and talented racer Boris Miljevic is on our radar this month. Keep an eye out for this one! Click here to subscribe to our print edition! Name: Boris Miljevic Date of birth: November 25, 1984 Place of birth:…
Lewis Hamilton – Circuit preview: Silverstone, UK
There’s no place like home! Lewis Hamilton on the British Grand Prix: “It’s the proudest moment when you win at your home Grand Prix and you win in front of your fans.” MERCEDES AMG PETRONAS F1 Team Driver Lewis Hamilton…
Vorsprung durch “backwards”: why will Audi leave Formula 1 alone
Much speculation has been made over the past few seasons about whether automotive giant Audi would join the world of Formula 1 in the near future. However, with the future of the VW Group management yet to be decided,…
Synergized
We are joined by Chief Strategy Officer at Synergy Sponsorship, Carsten Thode, to catch up on the updates of this interesting market. 2015 As an agency, we’re constantly trying to move forward: coming up with bigger ideas, being more creative,…
The roooooooar
We meet up with Elisabeth Hake, an old friend of the magazine, owner and Motorsport Marketing & PR Consultant at EHMC, now working with HTP Motorsport GmbH, to get to know a certain racing team that caught our eye and…
2015 Formula 1 driver salaries
Business Book published a detailed salary ranking of 2015 Formula 1 racers, and we were eager to find out whether those numbers were correct. So here’s the list with all the numbers of just how much Formula 1 drivers are…
An American team in Formula 1
American motor racing has had its own system and norms and one has witnessed many American drivers make it to Formula 1. But NASCAR and IndyCar racing has been by far more popular with American race fans. However, despite impressive…
If I Ran F1: Richard Phillips
We catch up with Richard Phillips, the man who has been Managing Director of Silverstone for over ten years. Now MD of TPF Associates Limited, Richard shares his thoughts with the Paddock magazine on what he would change in the…
Five Ways To… make a sponsorship decision
Sergio Garcia is an experienced racing driver and coach, now working as a Sponsorship and Event Manager in Continental Tyres Spain. He gives the Paddock magazine five tips on how to make an important sponsorship decision. Click here to subscribe to…
Lewis Hamilton – Circuit Preview: Austria
Get set for the Austrian Grand Prix with Lewis Hamilton! “You have to have a lot of confidence to attack in turn 5 and 6 and not to brake. It looks pretty tight and you can never imagine that you’re…
Brembo brake facts: Austria
The hardest braking point on the Red Bull Ring lies just ahead of turn 2. The driver has to brake down hard, decelerating by 245 km/h over just 148 metres. 2,095 kW of power are released in the process.…
How I Spend It: Dany Bahar
Based in Modena, Italy, the historical home of sports car excellence, ARES was founded by pioneers in the international trade of luxury vehicles and visionaries of proven, award-winning super sports car design. Dany Bahar, CEO of the company, shares his…
