Inside Formula 1: Business. Lifestyle. Power.
My Fantasy F1 Team: Nigel Essam
Nigel Essam is the founder and Managing Director of Red Eye, an events and hospitality provider that specialises in Formula 1. Nigel kindly gives us his ultimate Formula 1 selection and shortly explains his interesting choices. The drivers People often…
Five Ways To… draw Formula 1 cars.
Paolo cooperates with about 10 magazines all over the world – he supplies all these publications with articles and detailed technical drawings. In 1993, he also founded an industrial design firm called Multilinea. Since then, he’s been producing watches, bikes, means…
Electric dreams
In London, the inaugural Formula E season has ended on a high. The world’s first major all-electric racing series has set out to be the future of auto racing. But is it really? Is Formula E made to last or…
From nothing to something
Whilst Formula 1 sits firmly at the top of the motorsport family tree, the brand new FIA Formula E series has been gaining traction with international audiences. The London ePrix, taking place over Saturday 27th and Sunday 28th June marked…
Monaco as a marketing tool
A journey through the majestic corridors of the Palace was leading to the man in charge of managing the sublime, festive, exclusive and very successful place called Monaco. Paddock magazine got invited to sit down and chat personally with Albert…
Will Google buy Formula 1?
Alex Hint, author of the very creative book called “Will Google Buy Formula 1”, gives us his insights on the social media side of the sport. The book is my take on how Formula 1 could save its popularity in…
Social Networkers: July’s numbers
Each month we rank the Formula 1 teams by their followers on official pages of leading social networking sites. Here’s a look at July’s numbers: Facebook [icon type=”circle” size=”small” name=”e-facebook”] 1. Mercedes AMG Petronas 10,932,520 2. Infiniti Red Bull Racing 4,617,187…
Searching for the Swiss Army Knife car
McLaren F1 and Honda have reunited for the 2015 Formula 1 Season to become a major force in the sport again. So far, the project is a disaster. All the ingredients are there – a team that has won 182…
New blood to fuel change at Lotus
New blood… They say “nostalgia isn’t what it used to be”, but I must admit that I felt nostalgic as recently as I drove through the beautiful but narrow country lanes that lead from the small historic Oxfordshire town of…
Five Ways To… supercharge your F1 sponsorship
This month we at Paddock magazine have looked at some of the less-talked-about opportunities for sponsors in Formula 1 and why they should be a part of every sponsor’s activation plan in 2016. We have Oli Richards, Head of Marketing…
Azimut Magellano 66 – a 20 meter superyacht
In 2008, Azimut invented a new way of cruising with Magellano, the first “modern trawler”. This extraordinary navigator features Dual Mode hulls, large interiors for extended stays, and a chic and timeless style that is yet again setting the trends…
Communist Formula
Tamás Rohonyi is a Hungary-born businessman and the promoter of the Brazilian Grand Prix. He is also a good friend of Bernie Ecclestone. No wonder that Mr Rohonyi had his own stake in the birth of the Hungarian Grand…
