Inside Formula 1: Business. Lifestyle. Power.
Sponsorship acquisition – what’s going wrong?
Here we are already over the halfway point of the season. Thankfully, the Hungarian Grand Prix provided a glimpse of what Formula 1 is capable of delivering when everything comes together. Let’s just hope for the same degree of unpredictability…
Race Check-Up: Monza mayhem
At the temple of speed in Monza, Mercedes driver Lewis Hamilton took the 40th win and 81st podium of his career, with a 24 second lead. He was followed by Ferrari racer Sebastian Vettel and Williams’ own Felipe Massa. On…
Quick Monza Q&A with Paul Hembery
Pirelli motorsport director Paul Hembery sits down for a quick Q&A about the Italian Grand Prix with our man at Monza – Piero Savazzi. What can you tell us about yesterday’s Free Practice results and today’s weather conditions? Yesterday was a pretty…
Sebastian Vettel: Brembo interview
Scuderia Ferrari driver Sebastian Vettel visits Brembo factory to celebrate the 40 years in sporting competitions: Sebastian Vettel: Brembo interview Check other interview clips here.
Principal seat
I personally chose to interview the other Indian female figure apart from myself in the Formula 1 paddock – Sauber F1 Team Principal Monisha Kaltenborn. With a Masters in International Business Law the likeable and pragmatic Monisha was first employed…
Brembo Brake Facts: Italy
The Autodromo di Monza’s hardest braking point comes ahead of the chicane after the start/finish line. The driver has to decelerate here by 189 km/h over just 160 metres. 2,777 kW of brake power are released in the process.…
Race Check-Up: A retirement home
Lewis Hamilton won the 2015 Belgian Grand Prix comfortably with his teammate Nico Rosberg following second. Lotus driver Romain Grosjean was behind the two Mercedes drivers in third spot. For Lewis it was his 39th GP victory and the 80th…
Tweaking the calendar
Last October saw Bernie Ecclestone and the government of Azerbaijan unveil the layout of the Baku Street Circuit, which will host the race called the European Grand Prix in 2016. At the World Motorsport Council meeting in Mexico last month,…
Brembo Brake Facts: Belgium
The hardest braking point at the Spa-Franchorchamps circuit lies ahead of turn 7, Les Combes. The Formula 1 driver has to brake down hard, decelerating by 220 km/h over just 119 metres. 2,549 kW of power are released in the…
Viable decisions
Unlike most racers, Tania has an impressive science degree with majors in Computer Science and Mathematics, also a Commerce Degree with a major in Finance. Moreover, she has done post-graduate studies in Applied Finance and Investment. The highlight of her…
Lewis Hamilton – Circuit Preview: Spa!
Lewis Hamilton and the “rollercoaster” of Spa: “Keep your pedal to the metal and just keep going… it feels like everything’s gonna come out of your mouth, which is quite exciting when you’re going flat-out 200 miles an hour!” MERCEDES…
End of a chapter
End of a chapter: the curtain rises on an icon! At the Geneva International Motor Show, Bugatti was celebrating the Veyron, the fastest production supercar in the world whose performance has captivated legions of fans around the world since its…
