Inside Formula 1: Business. Lifestyle. Power.
Abu Dhabi race check-up: What went down
Nico Rosberg won the 2015 Formula 1 Abu Dhabi race with an 8.2-second lead over his teammate Lewis Hamilton. This was Rosberg’s 14th career win, 6th win of the season, and third in a row, making it the first hat-trick…
Securing a sponsorship deal: Finding out what’s important
Annually for the past three years, the British Racing Drivers Club (BRDC) has invited me to deliver a training course on the topic of sponsorship acquisition. The audience has mainly included drivers from the Club’s Superstar and Rising Star programmes,…
A Mexican standoff
The final stretch of the 2015 Formula 1 season is here and the two Red Bull teams are still without a confirmed engine supplier. Predicting how this debacle would end is difficult, but we can at least analyse the actions…
Kicking and screaming
By George Woods Baker | Fans drive the numbers and never before has fan engagement been more critical to the life blood of Formula 1, a legacy sport playing catch-up in the fast-moving digital age we live in. Formula 1’s principal…
F1 grand final 2015: Abu Dhabi
F1 grand final 2015: Abu Dhabi! The Williams drivers are fired up for the last race. Our last question for this year: How many constructors titles have Williams won so far? More interesting videos at news2use.tv or here…
My Fantasy F1 Team: Zak Brown
An impressive businessman, racing expert, CEO of McLaren Racing, mister Zak Brown gives the Paddock magazine his fantasy Formula 1 set. The drivers As a marketer, my driver would be Tom Cruise. He’s a sponsor’s dream: fast, brave, exciting, and charismatic with…
Wings For Life!
Wings For Life! Infiniti Red Bull Racing driver Daniel Ricciardo has signed and donated some very special racing helmets from his 2015 Formula 1 season alongside the racing legend Mark Webber, who has donated a signed 2014 race suit to raise…
Lewis Hamilton – Circuit Preview: Abu Dhabi
Lewis Hamilton – Circuit Preview: Abu Dhabi Get set for the season-ending twilight race! The race in Abu Dhabi at Yas Marina Circuit is hoped to be the most thrilling race of the season. “It’s a twilight race which is…
Once upon a team in America…
In 2016, the first US team in more than 25 years will join the Formula 1 grid. Yes, there has already been a Haas team in this form of motorsports. But no, it had nothing to do with Gene Haas,…
Brembo Brake Facts: Abu Dhabi!
Brembo Brake Facts: Abu Dhabi The hardest braking point for a Formula 1 car on the Yas Marina Circuit lies ahead of the eight corner: the driver has to decelerate by 272 km/h within 1.65 seconds over just 155 metres.…
Queens of the road
By Andy Dukes | Next February the fifth International GS Trophy will take place in South-East Asia. And for the first time ever, an all-female rider team will be there to race. Following an intensive qualifying competition at the BMW…
Dilbagh Gill: Charging forward with Mahindra
By Alex Goldschmidt | Indian racing outfit Mahindra have been active in the world of motorsport since 2011, having taken the decision to race in the FIM Moto3 Championship. This has seen them become a factory works outfit as of this…
