Inside Formula 1: Business. Lifestyle. Power.
Circuit Preview 2016 – Belgium
The Eau Rouge is probably the most famous corner in Formula One™. MERCEDES AMG PETRONAS driver Nico Rosberg: „It`s high speed, takes a lot of determination and self-confidence“. Nico joins James Vowles, the team`s Chief Strategist, to discuss the famous…
Powering into the future
Powering the future: Recently Mercedes executive technical director Paddy Lowe stated that with the current power unit regulations ending in 2020, discussions should begin on what will power our formula into the next decade. Click here to subscribe to our print…
The MotoGP hospitality
It’s a pleasure to welcome Griselda Foguet, who’s the Corporate Hospitality Manager at Dorna Sports, a company taking care of MotoGP. Griselda speaks to us of the problems and updates in her market, the strategies behind MotoGP hospitality and a…
My Fantasy F1 Team: Jon Wilde
Jon Wilde is a motorsport journalist with aspirations of finding a way into the business world of the Formula 1 elite. With more than 10 years of experience in strategic procurement and corporate strategy, Jon brings a business-minded philosophy to…
The Holy Grail for sponsors
Charlotte Smith, Account Director at Synergy Sponsorship, has been at the company for over 3.5 years. She has worked with Formula 1 clients including Martini and Mercedes, as well as across other sports including rugby, football, athletics and tennis. We…
If I Ran F1: Jonny Odell
You can’t possibly turn down the invitation to make suggestions on how to run Formula 1 when asked. From everything we know to everything we see, Formula 1 is not an easy environment to work in. This goes not only…
Moving On Up: Struan Moore
A talented racing driver Struan Moore is here to introduce himself. Look out for this one! Click here to subscribe to our print edition! What was your very first experience of motor racing? I can’t guarantee that this is completely accurate, as…
Flying, yachting and racing
Below is our interesting Q&A with Natalia Langsdale, Founder of Bright Creativity, a Marketing Consulting & PR company. Natalia has successfully worked directly in both yachting and private aviation sectors, so we at Paddock magazine were truly eager to hear…
Over the pond
Over the pond: it’s always a pleasure to talk to Bria Learst, CEO of QuintEvents. We take time to pick his brain about Formula 1 hospitality. Click here to subscribe to our print edition! Talking about QuintEvents’ hospitality, what is most…
Social media: The new Formula 1 partner
In the last three years, Formula 1 has seen how its number of viewers has plunged. In contrast, the income for television rights has increased since the broadcasters that cover the sport are, mainly, Pay-TV networks. However, the unfinished business…
Engineers of the future
Back in April 1994, at the London UK Head Office of Accenture (then Andersen Consulting), the Motorsport Industry Association was launched. There were many reasons why I felt that such an organisation was long overdue, the primary one being a…
Circuit of arts
This September, as Singapore gears up for the Formula 1 race, Singapore Arts Circuit, a new player on the busy social calendar is looking to repurpose the fast cars and high-stakes glamour for a cause that combines motorsport and art.…
