Inside Formula 1: Business. Lifestyle. Power.
The cycle of Formula 1
By Elle Haus | This year the Sauber name graces the Formula 1 entry list for the 25th consecutive season, an impressive accomplishment in the cut-throat world of motorsport’s elite. I was lucky to sit down with Team Principal Monisha…
My Fantasy F1 Team: Stephen Camp
We turn to one of our own contributors and friends, Mr Stephen Camp, to share his fantasy Formula 1 set with us. Stephen is a truly dedicated and insightful motorsport journalist and blogger, so we were eager to read his…
Formula 1: From down under
The Formula One season got off to a great start in Melbourne a month ago. The Australian Grand Prix is always a great one to kick the new season off. It remains and should remain, in my view, the best…
Florian Fude: “Luxury experiences are pure, live, emotional”
“Our job is to make you look good”, says the website of TMI, a company for marketing and event solutions. Today we welcome Florian Fude, Managing Director to hear his thoughts on the situation in the business of racing hospitality…
Moving On Up: Emma Selway
Paddock Magazine is joined today by Emma Selway, who is a durability test driver with McLaren Automotive. This dedicated individual already managed to try herself as a professional racing driver and a performance driving coach, so we decided to ask…
Sheikh Salman, CEO of BIC: “Formula 1 needs heroes”
It’s always an absolute pleasure to interact with Sheikh Salman, CEO of Bahrain International Circuit, so this time we at Paddock magazine decided to sit down with him for a more in-depth interview about high-end motorsport in Bahrain, the business…
Pininfarina – making a difference
We’re honoured to have Mr Paolo Pininfarina, manager of the world-known design company Pininfarina, to share his thoughts on the company’s present operations, the industry and, most importantly, the future. Keeping the image During several recent difficult years the image…
Problems with running the sport
The new era of Formula 1 has started with some controversy since Liberty Media, FIA and even the teams do not seem to get along on some points. Put the seat belt on, this is about to get quite bumpy.…
Top Formula 1 websites
By Bunmi Ade | Despite the new era of fake news, luckily motorsport telemetry rarely lies and Formula 1 enthusiasts have a plethora of outlets to satiate their thirst for regular updates on racers, teams, sporting and technical regulations. Click…
Embracing social media. Finally.
In engineering terms, Formula 1 is the pioneer at the forefront of technical innovation in motorsport. The great irony is that in some areas the sport remains so far behind other forms of sport it borders on embarrassing. One such…
Acquiring sponsorship: selling anti-freeze fluid in Bahrain
Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe selling children’s books in Japanese from a shop in Slough might be more profitable. But what does this have to…
What can businesses learn from Anna Wintour?
As you may know, summer is the hottest season when it comes to new releases in the fashion, cinema and technology industry. Looking back at the infamous Cannes Lions International Festival 2016, I remember queuing in line to secure a…
