Inside Formula 1: Business. Lifestyle. Power.
New Formula 1 deal: Snap Inc., the company behind Snapchat
Formula 1 has stepped further into the realms of social media with the announcement they will be working with Snap Inc. who are behind the Snapchat platform. This is the first collaboration of its kind with a major digital and…
Grand Prix liveries by Tim Holmes
Liveries by Tim Holmes. He is a web and graphic designer by trade and has been interested in motorsport design ever since he was first introduced to live racing with the British Touring Cars in 2005 and, due to his background in…
The Strategy Behind… saving a company
It’s likely that many motorsport sponsorship-seekers will be targeting micro, small and medium-sized enterprises (SMEs), businesses with an annual turnover not exceeding 50 million Euros and employing less than 250 personnel. So what’s the right recipe for doing that? Click…
How to control your online persona like Lewis Hamilton
Control your online persona. Over the years, Lewis Hamilton has become a household name even to those who do not follow Formula 1 news, including people like my own grandfather. Lewis is one of the best drivers of our generation, but…
Symbols of the change
Steve Madincea is one of the most innovative marketing minds within the world of sport, and we asked him to assess Liberty Media’s progress to date. Steve has been a forerunner within the sport advising the likes of Benetton, Red…
Toro Rosso’s James Key: “2017 is a big step forward”
After graduating at Nottingham University, James Key worked for Lotus Engineering. He then got hired by Jordan Grand Prix in 1998 as a data engineer and later as a race engineer. He also worked in the wind tunnel before becoming…
2017 as a new chapter in physical preparation
By Simon Hayes | It’s always a pleasure to catch up with Simon Hayes, personal trainer and head of Performance Physixx, a company aiming to perfect the physical preparation of athletes for high-calibre racing. Today Simon writes about what influence the…
Sponsorships, partnerships and business relationships
Founder and head of Right Formula, Mr Robin Fenwick is always helpful with his sharp insights on the sponsorship side of Formula 1. This time we focus more on how this sector is adapting to various relevant changes. Click here to…
Five ideas for Formula 1
Below are five ideas from our very own dedicated motorsport hitman Stephen Camp on how Formula 1 could be improved. Enjoy! Click here to subscribe to our print edition! [icon type=”circle” size=”small” class=”null” name=”youtube-play”] Boosting TV Not limiting greater engagement to just…
Operation Alonso & The Indy 500
May was a good month in motor racing. Spain and Monaco for Formula 1, Monaco and Paris for Formula E and the Indy 500 for IndyCar. Fernando Alonso’s entry in the Indy 500 was a stroke of marketing, commercial and…
My Fantasy F1 Team: Stewart Bell
We catch up with Stewart Bell, a Melbourne-based journalist, editor, producer, broadcaster and a true Formula 1 specialist. Let’s see who and what Stewart picked for his fantasy Formula 1 set! The drivers It’s obvious that an Ayrton Senna-Michael Schumacher…
Shell and Formula 1: What’s behind the partnership
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here to ask how the Shell-Ferrari partnership is changing. Click here to subscribe to our print edition! How has the sponsorship side…
