Inside Formula 1: Business. Lifestyle. Power.
Sponsorship: new strings in the bow
Formula 1 remains one of the premier marketing investment opportunities for companies around the world. Inherently, brands have invested in Formula 1 partnerships because of three key strengths that have been built and refined over time. Let’s explore what they…
My Race Day: Adrian Taylor
VIAGP’s New Business Development manager Adrian Taylor shares his typical Formula 1 race Sunday with the Paddock magazine. A Formula 1 Grand Prix for us is quite a relaxing day. The main business meetings arranged for the weekend take place…
Q&A with Manish Pandey, producer of Amazon Prime’s Grand Prix Driver
Ahead of the launch of Amazon Prime documentary series Grand Prix Driver, a four-part series following McLaren Honda as they embark on the 2017 Formula 1 Season, Jon Wilde caught up with series producer Manish Pandey to discuss how the…
Getting your prospect to sell your sponsorship property for you
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more they talk to a potential customer, the more likely they are to do a deal. You see it in their…
Five Ways To… enjoy sim racing
Mark Puc (aka Aussie Stig) is an avid sim racer, sim racing consultant, reviewer, tester and journalist. For the past fifteen years, Mark has been involved in globally promoting sim racing, eSports, VR (virtual reality) and also the link to…
My Race Day: Kate Walker
Kate Walker, a respected freelance journalist (New York Times, Financial Times, ESPN and motorsport.com) is here today to share her typical Formula 1 Sunday with the Paddock magazine. Click here to subscribe to our print edition! 7am. I usually either make…
My Race Week: Tom Cooney, KHP Consulting
Providing a general outline of what constitutes a standard Formula 1 Grand Prix weekend for KHP Consulting is not easy. In fact, it’s kind of impossible. The only consistent theme of a race weekend for the team is one of…
Time for a level playing field
For me, the saddest comment of 2016 came from a newcomer Lance Stroll, telling us that Williams F1 had offered him a drive based on his talent. I have no doubt the lad sincerely believes this, but the reality is…
Creating a memento
Memento Exclusives is a brand that many sports memorabilia specialists and admirers stand firmly behind, and we have Managing Director Barry Gough to write for the Paddock magazine his insights on this ever-changing market. Click here to subscribe to our print…
2015 Formula 1 Season Review
Like each year, we present our very own season review, hand-crafted by our Formula 1 hitlady Dessislava Jeleva. It’s a fresh team-by-team report of 2015, from the heights of Mercedes to pits of Manor, including all relevant shifts, tricks and twists in the travelling circus of…
Paddock Magazine June 2015 digital edition
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