Inside Formula 1: Business. Lifestyle. Power.
Kessel Racing: Petrol-blooded
Racing is something you must have in your blood in order to succeed, a passion that knows no limits, obstacles or timetables, and Kessel Racing is the perfect example of it, from the CEO Ronnie Kessel to the drivers and…
If I Ran F1: Bridget Schuil
By Bridget Schuil | If I ran Formula 1, I’d design for the 99%. Every design and ergonomics textbook says that unless we’re creating a custom product for a single person, we should design for the 99%. The door handle…
My Race Day: Fiona Watherston
Fiona Watherston is an Account Director at Synergy, leading this year’s Formula 1 retail activation for the partner of Mercedes-AMG Petronas Motorsport, Bose. We have Fiona to tell us about her team’s very important work outside the Formula 1 track.…
Is Tatiana Calderón the new face of women in Formula 1?
Racing is a world still dominated by men, however, there’s a woman out there that’s making a name for herself in high-end motorsport. Tatiana Calderón currently is the greatest female representation in Formula 1. Born in Colombia 25 years ago,…
History Column: The Brabham fan car
The Brabham BT46B made its debut at the Swedish Grand Prix in Anderstorp in 1978. It won, but the supercar was withdrawn almost immediately. This is its unique one-race story. Click here to subscribe to our print edition! The 1978 season…
DHL and Formula 1
By Natalia Langsdale | Paddock magazine sat down with Thomas Nieszner, President, Global Head of Motorsport at DHL, to discuss the relationship the company has with Formula 1. Click here to subscribe to our print edition! With all those years in…
Sir Jackie Stewart: “I believe Formula 1 is better today than it’s ever been”
It’s a true pleasure to have the chance to ask Sir Jackie Stewart a few relevant questions about his relationship with Rolex, one of Formula 1’s biggest partners, and what he thinks about the way Formula 1 is changing today.…
CSM’s journey alongside Formula 1
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart Grand Prix, and Just Marketing International to name a few. We’re delighted to have him answer a few questions about…
Stefano Domenicali: “This is a game changer for Lamborghini”
It’s always an absolute pleasure to interview Stefano Domenicali, Chairman & Chief Executive Officer of Automobili Lamborghini. Click here to subscribe to our print edition! People, ideas and work combined with technology and innovation are the pillars of Lamborghini. Urus is…
Hartley: “This sport is much more complicated than it seems from the outside”
Brendon Hartley ended up in Formula 1 almost by surprise. Scuderia Toro Rosso selected him as a full-time driver for 2018: in a season with new tyres, the Italian outfit also faces the challenge of a new engine that gave…
Max Verstappen: “Sometimes you have to make a mistake to learn from it”
Max Verstappen fascinated the world two years ago by winning the Spanish Grand Prix in his debut race with Red Bull. Now, all eyes are fixed on him due to his mistakes, with the one made at the Monaco GP…
Fangio vs Raikkonen: a graphic comparison by RaceChip
Juan Manuel Fangio The Argentinian Juan Manuel Fangio has always had a great reputation. To this day he retains the highest win percentage of all Formula 1 drivers, despite only entering for eight years. As well as this, he was…
