Inside Formula 1: Business. Lifestyle. Power.
Five Ways To… do social media for an F1 team
Head of Caterham F1’s communications, Tom Webb, gives us five hints on how to creatively master the art of social media for a Formula 1 team. Be open: use social media to open the doors to your world and don’t…
The first one
Michael Schumacher’s first ever Formula 1 car, the Jordan 191 with a Ford engine, will be sold to raise money for charity. The car was given away by Eddie Jordan. Eddie Jordan has given two of his most popular cars…
Much more than Formula 1
It’s an honour to sit down for a business talk with the man behind something like the Bahrain Grand Prix spectacle. Shaikh Salman bin Hamad Al Khalifa, Crown Prince, CEO of Bahrain International Circuit (BIC), tells the story of how…
If I Ran F1, I would steal from other sports!
Other sports have much to teach Formula 1. Let’s see what we might learn if we were to lift our petrol heads above the parapet that surrounds our strangely old-fashioned pastime. Scot Garrett, the Managing Partner at Pangaea Creative, believes…
Making drivers famous
Ignacio de Villota, one of the members of the famous de Villota racing family, provides PR for all the drivers at Emilio de Villota MOTORSPORT. We sat down with Ignacio and he told us the main things that currently have…
Moving On Up: Jorge Cevallos Saad
Paddock magazine moves on up with a progressive Mexican driver Jorge Cevallos Saad. Look out for this one, Formula 1! Click here to subscribe to our print edition! What was your very first experience of motorsports racing? I’ve been a fan…
Racing bonds
I recently received an invitation to a School Reunion in London later this month. It got me thinking about the number of people whom I’ve met over the years who have spoken fondly of their “old school network.” They relate…
“Formula 1”, a novel by Bernie Charles Ecclestone
The most powerful and insanely dominant person in the sport, Bernie has proven his superiority and exceptionality in many ways over the long years of his unique existence. This imposing figure has become the symbol of what a devoted person…
My Race Day: Jennie Gow
Jennie Gow, a recognised and celebrated broadcaster, reports and presents sport for some of the UK’s leading television and radio companies. She gives Paddock magazine a taster of what her usual Formula 1 race Sunday looks like. Click here to subscribe…
F1’s record revenues
F1 could hardly have had a tougher time last year. Before the season began, Honda announced that it would not race in 2009. Soon afterwards, the Formula One Teams Association (FOTA) threatened to set up a rival series. Then came…
Monaco’s safest bet
If ever there was a deal that Bernie Ecclestone let slip away it was getting money from Monaco’s F1 contract. The ACM is one of only a handful of circuit operators which takes all the revenue from trackside advertising and…
Formula 1 teams back to use Windshear’s wind tunnel
Windshear Inc. is looking forward to another successful year after Formula One’s regulatory body, the FIA lifted its ban on teams using full-scale wind tunnels for 2010 onwards. The company operates the only commercially available, full-scale, single-belt, rolling-road wind tunnel…
