Inside Formula 1: Business. Lifestyle. Power.
The Strategy Behind… celebrity endorsements!
Over a 15-year period, Dominic Reilly generated over £250m in sponsorship revenues whilst working first for sports agencies and then as Head of Marketing at the Williams F1 Team. This time Dominic gives us his take on celebrity endorsements. Click…
My Race Day: Will Courtenay
Head of Race Strategy at Infiniti Red Bull Racing, Will Courtenay, shares his typical Formula 1 race day with us. 7:00am – I wake up, get straight out of bed and into the shower. We normally have breakfast at the…
Five Ways To… make F1 come alive
Codemasters is a company which can be proud of works that are known all around the globe – it’s the birthplace of some of the most interesting motorsport video games. Lee Mather, Senior Games Designer at Codemasters, gives us five…
From 7 to 77
The Executive Director of Singapore GP, Michael Roche, the man who is responsible for the entertainment of a really impressive Formula 1 Grand Prix, chats to us about what kind of work goes into that. Entertainment is a very broad…
An inside job
On the 1st of July, I attended the MIA Summer Reception at the House of Lords. As you can imagine, it was a special event for me, being the 20th Anniversary of the business organisation that I founded, with a…
The Germans
The overwhelming answer from most people if asked if motorsport has become more dangerous is a resounding “no”. The cars, the circuits, the helmets, the hazards and the medical facilities have all improved and the evolution of each of these…
The Strategy Behind… getting drivers noticed
Sergio Garcia B., a brilliant driver promoter and coach, gives his professional insights on how to make perspective drivers into racing stars. Click here to subscribe to our print edition! Results? Ideally, the best way for a driver to be noticed…
So close or so far?
Tim Scott, Commercial Director of Status Grand Prix, updates us on the valuable shifts in other series around the pinnacle of motorsport – GP2, GP3, DTM, GT and so forth. Click here to subscribe to our print edition! The point The…
If I Ran F1: Alex Hint
Alex Hint, an author of the very creative book called ‘Will Google Buy Formula 1’, gives us his take on how things would be different if he had control of the whole sport. Click here to subscribe to our print edition!…
My Race Day: Christian Hollmann
Christian Hollmann is the Deputy Head of Sports at Germany’s leading news agency DPA and one of DPA’s four Formula 1 correspondents. This dedicated Formula 1 reporter tells us about his usual race day. Start of the day: Depending on…
Moving On Up: Michael Dorrbecker
Paddock magazine catches up with Michael Dorrbecker, a racing driver we’ll definitely hear about again. Click here to subscribe to our print edition! Date of birth: 09/01/1993 Place of birth: Gifhorn, Germany Highlights: -2005/2006 National Mexican Champion. -2007 Latin-American Champion -2008/2009 Skip Barber…
If I Ran F1: Alex Goldschmidt
FIA and ITR-accredited freelance journalist, Alex Goldschmidt, gives his thoughts on what he would change if he were given the reigns of the Formula 1 world. Click here to subscribe to our print edition! When it comes to the current rules…
