Inside Formula 1: Business. Lifestyle. Power.
Five Ways To… make a sponsorship decision
Sergio Garcia is an experienced racing driver and coach, now working as a Sponsorship and Event Manager in Continental Tyres Spain. He gives the Paddock magazine five tips on how to make an important sponsorship decision. Click here to subscribe to…
Lewis Hamilton – Circuit Preview: Austria
Get set for the Austrian Grand Prix with Lewis Hamilton! “You have to have a lot of confidence to attack in turn 5 and 6 and not to brake. It looks pretty tight and you can never imagine that you’re…
Brembo brake facts: Austria
The hardest braking point on the Red Bull Ring lies just ahead of turn 2. The driver has to brake down hard, decelerating by 245 km/h over just 148 metres. 2,095 kW of power are released in the process.…
Photo Racing 2.0
We are joined today by everyone’s favourite and our very own photographer-magician James Moy, to hear about the racing that’s going on behind the scenes of prestigious Formula 1 Grands Prix. If by any chance you’re not familiar with James’…
Out of the uncomfortable comfort zone
Hurrah! Thrilling racing. Faster cars. Higher revving. Louder engines. Formula 1’s Strategy Group has agreed on new regulations for 2017 to save the sport. And they are set up to fail. Again. One of the greatest hurdles to handle for…
The Marlboro man
Since Maurizio Arrivabene has taken the helm at Ferrari, the Scuderia is continuously reducing the gap to dominating Mercedes. What’s his secret? Until a few weeks before Ferrari dropped Marco Mattiacci, there were no visible signs the Scuderia’s team boss…
Are we brave enough for a new approach?
I can’t recall a time when there was more criticism of Formula 1 than there is now. Everyone I speak to seems to have their own opinion of what’s going wrong, but only a handful of people seem able to…
100 Most Influential People in Formula 1
Like in 2011, 2012, 2013 and 2014, we proudly present “100 Most Influential People in Formula 1”. It’s our very own register of the most powerful and important people in the industry right now. Contributors: Caroline Reid, David Granger, Kipras Sumskas,…
Money, Egos & Speed: Voices from the past
In March, I was invited to the launch of the Beaulieu Heritage Museum’s new motorsport exhibition. Spring is a great time to drive through the New Forest and so I gladly accepted the chance to once again visit what has…
In My Opinion: The spotlight
Lewis Hamilton fell under heavy criticism from fans and journalists over spraying a grid girl with champagne during the 2015 Chinese Grand Prix podium celebrations. The British driver was branded as “sexist” but he should have been congratulated. Hamilton’s action…
If I Ran F1: Marco Gadola
We are proud to have Marco Gadola, Professor at Mechanical and Industrial Engineering Department of the Brescia University, to show us how things would look if he ran the whole sport of Formula 1. Marco has been a race engineer…
Five Ways To… build your brand
Dany Bahar led the launch of the Formula 1 teams, Red Bull Racing and Scuderia Toro Rosso, and from 2007 to 2009 he was Senior Vice President Commercial and Brand at Ferrari, after which he became CEO of Group Lotus,…
