Inside Formula 1: Business. Lifestyle. Power.
Formula 1 Grand Prix – who’s who?
Apart from the adrenaline rush and thrill of the sport, Formula 1 is not just a sporting event – It has also made it to the personal calendars of A-listers, VIPs, VVIPs and famous celebrities worldwide. Being one of the…
Lewis Hamilton: “The US Grand Prix is certainly big for me” (VIDEO)
Yeehaw! Let’s go for a wicked ride in Texas. “The Americans are so good at putting on big events and understanding and embracing what this sport of Formula 1 is all about. The US Grand Prix is certainly big for…
The battle with the words
It is common knowledge that the media play an integral part in promoting almost any sport and are consequently the target of PR representatives when it comes to putting a spotlight on their teams, sponsors and technological solutions with well-aimed…
Q&A With A Legend: Emerson Fittipaldi
By Rosa Elena Torres | Brazilian racing legend Emerson Fittipaldi has won both the Formula 1 World Championship and the Indianapolis 500 twice each. As for business, he has exercised his entrepreneurial skills since early days, through his winning career in…
Gossip Grip: October
It’s that time of the year when the driver market is buzzing with rumours. But with many relevant cockpits confirmed for 2016, the engines are actually producing the most media smoke. “World’s most popular energy drink is seeking energy for…
The Last Samurai
Two thirds of the Formula 1 comeback season for the pair McLaren F1 and Honda have been disastrous. Consequently, Honda F1 boss Yasuhisa Arai is under heavy fire. After 15 of 19 races of the 2015 season, McLaren have scored…
Brembo Brake Facts: Austin, USA!
Yippie-ki-yay, off we got to Austin, Texas, to the Circuit of the Americas. Ahead of turn 12 the drivers decelerate by 255 km/h in just 1.36 seconds over only 128 metres. Power of 2,537 kW gets released in the process.…
Seb 2.0?
It’s the summer of 2013 – Sebastian Vettel has just won the Italian Grand Prix where he faced another round of boos. Booing Vettel for winning is one fad; accusing him of ‘destroying the sport’ is another. The German is…
Baku on the map
Baku: the Formula 1 calendar of 2016 was an issue that triggered a lot of discussions. Now that it’s all clear about the venues, we examine one of them – Baku, Azerbaijan – with the help of Mark Hughes, who…
Lewis Hamilton – Circuit Preview: Russia
Ready for Russia – the outlook of the F1 World Champion. “Last year we had an amazing race there, in fact, it was the first race that I’d ever experienced in Russia”, MERCEDES AMG PETRONAS Formula 1 Team Driver Lewis…
Brembo Brake Facts: Russia
The hardest braking point on the Sochi International Street Circuit lies ahead of turn 2. The F1 drivers decelerate sharply here by 223 km/h over just 129 metres. 2,345kW of brake power are released in the process. 5.5 g is…
Status Quo… great on stage, not in motorsport!
I was pleased to receive a very positive response to my recent Money, Egos & Speed feature named “Are we brave enough for a new approach?” You may recall that in the article I put forward a few ideas, some…
