Inside Formula 1: Business. Lifestyle. Power.
The web age: Formula 1 blogs
Print media is dead. Long live print media! The last 25 years had an immense influence on the media landscape. The traditional newspapers nearly vanished, but in a way, print found a new home online. This month, I will be…
My Fantasy F1 Team: Simon Pavitt
Simon Pavitt is the Marketing Director of Manor Racing, the Formula 1 team with a start-up mentality and an upstart ambition. Manor Racing are here to prove that a challenger team can dare and thrive at the pinnacle of motorsport. Simon…
Why we should be worried
Brian has been a solid regular contributor at the Paddock magazine since 2013, and his “Money, Egos & Speed” columns are always very well-received by our readers. This time we’ve decided to put the spotlight on Brian himself, so we…
A refreshing start
At the Canadian Grand Prix of 2016, Formula One Group introduced their most exciting sponsor of recent times. Heineken, one of the worlds largest advertisers and the world’s best-selling beer, promises big things in terms of activation and fan engagement.…
The MotoGP camp
Being Managing Director at Dorna Sports, Pau Serracanta is responsible for MotoGP’s commercial affairs. And since the series have been celebrated for many different things in the past years, we decided to ask Pau a few relevant questions. Click here to…
Gossip Grip: Who is the next who?
By Kunal Shah and Mithila Mehta | Max Verstappen, Formula 1’s newest sensation and obsession, is hailed as the new “Baby Vettel”. This is happening when Sebastian Vettel is still known as the “Baby Schumi”, so will Verstappen grow up…
Writing the book on F1. Literally
David Hayhoe is a motorsport enthusiast since the early 1980s, having researched heavily into the sport’s history and statistics and compiled his own database. This materialised in the publication of his first Grand Prix Data Book in 1989. David has…
Q&A In The Paddock: Marcus Ericsson
Sauber F1 Team driver Marcus Ericsson had a difficult season in 2015, and 2016 sees him facing new challenges. We sat down with the skilled Swedish racer and fired a few questions at him. As a Scandinavian, do you see a lot…
Head of Baku circuit: “Educating people about F1 is one of our most important aims”
Executive Director of Baku City Circuit, Mr Arif Rahimov sits down with the Paddock magazine to give us a taster of what this Grand Prix in Azerbaijan’s capital really means to the Formula 1 calendar. Last time we’ve talked you…
The William Hewland experience
I can still remember how bitterly cold it was that day in November 1972, with an easterly wind howling across the bleak open expanses of the Snetterton motor racing circuit. None of that mattered to the twelve young guys huddled…
Streets of Monte Carlo: Jenson Button video interview
Speaking ahead of the Monaco Grand Prix, McLaren-Honda’s Jenson Button shares his thoughts on the famous Monte Carlo circuit – a track steeped in history, at which Button is yet to record a career win with McLaren. Meanwhile, Button’s race…
If I Ran F1: George Woods Baker
If you had a chance to run Formula 1, what would you change to improve it? That is a question that has been posed and answered by dozens in and out of the sport. For months now the chorus of…
