Inside Formula 1: Business. Lifestyle. Power.
Moving On Up: Lucas di Grassi
Paddock magazine is joined today by Lucas di Grassi, a Brazilian professional racing driver who currently competes for Audi Sport Team Joest in the FIA World Endurance Championship, and for Audi Sport ABT in Formula E. Full name: Lucas di…
The Ferrari-Kaspersky combo
The technical partnership between Ferrari F1 and Kaspersky has been fundamental in establishing Kaspersky Lab as one of the most progressive though leaders in the field of cyber security in the automotive industry. I sat down with Chief Sales Officer…
Revolution?
Are we entering a revolution of Formula 1? With Liberty Media making the first of two transactions to acquire Formula 1 – subject to regulatory approval – could we be on the brink of a revolution or just an evolution?…
The pit lane walk
By Lyn Leong | Pit lane walk – a term that many race-goers, fans, staff are all too familiar with. To many, it is just a walk down the pit lane to get “up close and personal” with their favourite…
Sweetening the deal
“When I joined Scuderia Toro Rosso back in 2006, we didn’t have an IT department. Now I would say it’s the most critical part of the team”, explained Franz Tost, Team Principal of STR at a recent media event. Success…
The infinite academy
The INFINITI Academy is INFINITI’s global search for some of the best young engineers in the world to work across automotive and Formula 1, on a 12-month unique training program. Now in its third successive year, the academy provides a…
Q&A: Jordan King
Jordan King is a naturally competitive racer from Britain and is currently the development driver for Manor Racing. He’s also part of the Racing Engineering team in GP2 alongside Norman Nato. Jordan gives us a few minutes of his time to…
Secrets of communication
iSportconnect is one of the world’s leading sports business networks with over 23,000 members worldwide and the network is growing. Everyone in the network is a bona fide senior sports business executive, this is not open to the public. The…
Flying silver
It’s about time we came back for a talk to the president and CEO, co-founder of Silver Air, Mr Jason Middleton. His company is almost redefining owner advocacy in private aviation management, having a totally new approach on working with…
Monza Q&A: David Coulthard
After spending the day with the Sauber F1 team I’m collecting up my things and heading towards the paddock exit when I receive a message from a friend working on the Heineken F1 launch: “Hi Jon, are you still at…
Q&A with Jean-Éric Vergne
By Natalia Langsdale | We talk to a French racer who competes in Formula E for DS Virgin Racing, who has competed in Formula 1 for Scuderia Toro Rosso from 2012 to 2014, and is a Scuderia Ferrari test and…
Two pillars of Hublot: football and Formula 1
Ricardo Guadalupe was appointed as CEO of Hublot on the 1st of January 2012. This appointment has made him Jean-Claude Biver‘s designated successor, with the latter now Chairman of the Board of Hublot. It also marks an entire career in…
