Inside Formula 1: Business. Lifestyle. Power.
Operation Alonso & The Indy 500
May was a good month in motor racing. Spain and Monaco for Formula 1, Monaco and Paris for Formula E and the Indy 500 for IndyCar. Fernando Alonso’s entry in the Indy 500 was a stroke of marketing, commercial and…
My Fantasy F1 Team: Stewart Bell
We catch up with Stewart Bell, a Melbourne-based journalist, editor, producer, broadcaster and a true Formula 1 specialist. Let’s see who and what Stewart picked for his fantasy Formula 1 set! The drivers It’s obvious that an Ayrton Senna-Michael Schumacher…
Shell and Formula 1: What’s behind the partnership
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here to ask how the Shell-Ferrari partnership is changing. Click here to subscribe to our print edition! How has the sponsorship side…
Kaspersky: Connecting cars
By Bunmi Ade | The Financial Times Future of the Car Summit returned to London in May 2017 – this event covers innovative powertrains, Connected and Automated cars and the advent of changing customer demand patterns and auto cyber-security. We…
What happened in Monaco?
What happened in Monaco? “Formula 1 is no doubt a team sport even though we see, follow and root for concrete drivers there” – this should be a phrase of anyone who loves this sport. Click here to subscribe to our…
Q&A In The Paddock: António Félix da Costa
By Rosa Elena Torres | We catch up with António Félix da Costa, who’s racing for Team MS Amlin Andretti and developing the new WEC car for BMW for a short interview about Formula E and Formula 1. What motivated you to start racing…
Pascal Wehrlein: “I try not to focus too much on the future because that may distract me”
His second year in Formula 1 did not start the best way. Having missed the first two races due to an injury, his decision cast criticism and yet he came back stronger. We have talked with Pascal Wehrlein about the difficult…
CEO of Yas Marina Circuit: “Formula 1 is a human story in a hi-tech world”
It’s been a long time since we talked with Yas Marina Circuit’s Chief Executive Officer, Al Tareq Al Ameri. This time he opens up about the sport’s image and what changes might that bring to the fans and professionals. Has…
100 Most Influential People in Formula 1 2017
1. Chase Carey | Chairman and CEO, Formula One Group New to the list Age: 63 Bio: Formula 1 boss, in charge of the whole sport Google searches last 12 months: 2.5 million Succeeding Bernie Ecclestone to the top spot, Chase has…
The changing role of the Team Principal
Mark is the Team Principal of the Techeetah Formula E team and founder of StreetDrone, not to mention all the years he has worked in Formula 1 with McLaren and Arrows. So today Mark Preston discusses how the role of…
Five Ways To… learn from other industries
There’s an infinity of subjects that could be compared between different race series and sports sanctioning bodies. Sports marketing specialist Ryan Werner, who’s in charge of Sponsor Relations at The Racers Group, gives us five things Formula 1 could learn…
Gossip Grip: Formula fun
Formula fun by Kunal Shah and Mithila Mehta | Thankfully, the 2017 Formula 1 season is just not like any previous ones. Apart from having two legendary teams and drivers battle for top honours in races with a heady mix of…
