Inside Formula 1: Business. Lifestyle. Power.
Monaco as a marketing tool
A journey through the majestic corridors of the Palace was leading to the man in charge of managing the sublime, festive, exclusive and very successful place called Monaco. Paddock magazine got invited to sit down and chat personally with Albert…
Solving the mystery of Monaco
The Automobile Club de Monaco (ACM) has been responsible for the most prestigious Grand Prix of the year for so long that almost no one can remember it. Circuit de Monaco is the rarest of gems in mines of racing…
My Race Day: Laurence Cellario
Director of Incentive Concept, a marvellous Formula 1 hospitality company in Monaco, Laurence Cellario, gives us a taste of how her usual race day looks like. Click here to subscribe to our print edition! Waking up during a GP weekend is…
The Formula 1 view
Paddock magazine gets a chance to talk to Véronique Rousseau, Director of RC Concepts Monaco, an impressive company specialising in organising incentive and public relation events. We discuss the luxurious hospitality business and what exactly is it influenced by. Click…
Rain, scandal and the Monaco Grand Prix
Winning at Monaco is special. The track might not be a fan favourite with plenty of “Monaco fast trains” spoiling the spectacle in recent years, but the drivers feel a special pull towards the winner’s trophy at the Principality. Why?…
How I spend it: Jean-Claude Biver, Chairman of Hublot
What was your first job? How much did you earn? I worked on a farm when I was 13 years old and earned in those days $5 per hour. Later I worked in the Post Office and earned $20 per…
Monaco’s safest bet
If ever there was a deal that Bernie Ecclestone let slip away it was getting money from Monaco’s F1 contract. The ACM is one of only a handful of circuit operators which takes all the revenue from trackside advertising and…
A welcome haven of relaxation
Take a walk through Monaco and you’ll experience a juxtaposition of images. The Russian oligarch, the somewhat trashy atmosphere of The Hotel de Paris, the emotional highs and lows of The Casino, the glitter that isn’t always gold in the…
