Inside Formula 1: Business. Lifestyle. Power.
BWT Alpine F1 Team and FROM FUTURE Unveil Limited-Edition Capsule Collection
In a bold crossover between high-performance motorsport and cutting-edge fashion, the BWT Alpine Formula One Team has partnered with Parisian clothing label FROM FUTURE to launch a limited-edition capsule clothing collection. This exclusive line will debut just in time for…
Ferrari and Puma renew their partnership
Ferrari and PUMA, a sports apparel company, have signed a multi-year partnership extension and will enjoy greater visibility as a Premium Partner starting next year. Click here to subscribe to our print edition! In the coming years, PUMA will continue to…
stichd and Aston Martin F1 Team sign a merchandise agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) is proud to announce that stichd will become the team’s Official Merchandise Partner from 2024. Click here to subscribe to our print edition! The long-term agreement with stichd, part of the PUMA…
Tricorp Workwear sign a partnership agreement with Haas F1 Team
Tricorp Workwear is joining forces with Uralkali Haas F1 Team, by announcing a major partnership for the coming seasons. The company becomes an Official Partner and will equip the drivers off-track, as well as the technical and operational teams, with…
