Inside Formula 1: Business. Lifestyle. Power.
FT and Aston Martin sign a partnership agreement
The Financial Times, one of the leading business news organisations, and the Aston Martin F1 Team are proud to announce a new partnership. Click here to subscribe to our print edition! The strategic collaboration will deliver shared value for the two…
F1 social media trends of 2020
With the Liberty Media arrival in 2017, the regulations for drivers regarding social media were amended, and Formula 1 took a step towards online progress, which resulted in an immediate spike in popularity. And for three years, Formula 1 has…
FX in motorsports
Motorsport teams, irrespective of size or performance record, share one core objective: to win. Teams are built with this principle in mind, and expertise is fully focused on extracting the best on-track performance. Practically speaking, this can lead to decisions…
Formula 1 is on fumes
In the earliest days of Formula 1 during the 1950s and 1960s, launching, funding and running a team was largely within the reach of anyone with the gumption to take it on. Drivers were literally putting their lives on the line…
Vero: enhancing social experiences
We’re excited to meet Ayman Hariri, Co-founder and CEO of Vero, a fresh social network with a few fantastic surprises. Ayman happily shares his insights about the role social media plays in a contemporary setting and the work behind giving…
Creating racing celebrities
It’s an absolute pleasure to meet Niclas Johansson, Serial entrepreneur & Founder of RaceMedia.net and chat to him about the changing modern representation of racing drivers. Click here to subscribe to our print edition! How is the world of representing motorsport…
Formula 1’s digital future
The importance of using social platforms and mobile apps is more than obvious nowadays, especially when it comes to attracting new fans, lovers or followers. Unfortunately, Formula 1 is still not having the best days considering the level of interest…
How social is the sports media?
We have Iwan Llewelyn, Head of Digital at Soapbox London to tell us about the role of social media in the world of modern business and the specific sector of high-end motorsports. Click here to subscribe to our print edition! What…
How to control your online persona like Lewis Hamilton
Control your online persona. Over the years, Lewis Hamilton has become a household name even to those who do not follow Formula 1 news, including people like my own grandfather. Lewis is one of the best drivers of our generation, but…
Embracing social media. Finally.
In engineering terms, Formula 1 is the pioneer at the forefront of technical innovation in motorsport. The great irony is that in some areas the sport remains so far behind other forms of sport it borders on embarrassing. One such…
Changes at the top
Can Liberty Media extract what it needs from Formula 1 whilst enhancing the show and solving world peace at the same time? Ross Brawn is here to help. Click here to subscribe to our print edition! The situation Whilst most observers…
Social media: The new Formula 1 partner
In the last three years, Formula 1 has seen how its number of viewers has plunged. In contrast, the income for television rights has increased since the broadcasters that cover the sport are, mainly, Pay-TV networks. However, the unfinished business…
