Inside Formula 1: Business. Lifestyle. Power.
83. Lando Norris
Age 23 Occupation Driver, McLaren Racing Nationality British Position Last Year 100 It says a lot about Lando Norris that at only 23, he became McLaren’s senior driver. It is the only time in his racing career that he’s been…
Deloitte and McLaren Racing announce a multi-year partnership extension
McLaren Racing announced a multi-year extension to its partnership with Deloitte, continuing as the Official Transformation Partner of the McLaren Formula 1 Team from the 2023 season. Click here to subscribe to our print edition! Since 2020, Deloitte and McLaren have…
Workday and McLaren Racing sign a multi-year partnership agreement
Workday and McLaren Racing sign a partnership agreement. Today, McLaren Racing announced a multi-year partnership with Workday, a leading provider of enterprise cloud applications for finance and human resources, as an Official Partner of the McLaren Formula 1 Team from 2023.…
McLaren Racing and Salesforce sign a multi-year partnership
Today, McLaren Racing announced that it will partner with Salesforce, the global customer relationship management (CRM) leader, as an Official Partner of the McLaren Formula 1 Team. The partnership will deliver unique connected experiences on and off the track, helping…
MCL60 is launched by McLaren Racing
Lando Norris and Oscar Piastri kick-start a new chapter as McLaren Racing celebrate 60 years with a launch of a 20203 challenger – MCL60. Click here to subscribe to our print edition! The McLaren Formula 1 Team unveiled the team’s new…
DP World and McLaren F1 Team sign a partnership agreement
McLaren Racing announced a significant partnership with DP World, a leading provider of worldwide smart end-to-end supply chain logistics, as an Official Partner of the McLaren Formula 1 Team from 2023. Click here to subscribe to our print edition! The partnership…
McLaren Racing and OKX unveil special livery
McLaren Racing and OKX, Primary Partner of the McLaren Formula 1 Team, have today unveiled a bespoke celebration livery to be carried on the McLaren MCL36 F1 cars at the 2022 Singapore Grand Prix and 2022 Japanese Grand Prix. Click…
Jack Daniel’s and McLaren Racing announce a new partnership
McLaren Racing this week announced a new multi-year partnership with Jack Daniel’s Tennessee Whiskey as an Official Partner of the McLaren Formula 1 Team from 2023. Click here to subscribe to our print edition! The drink has over 155 years of…
K-Swiss and McLaren Racing announce a multi-year partnership
McLaren Racing announced a new multi-year partnership with Los Angeles-based heritage footwear brand, K-Swiss, as an Official Partner of the McLaren Formula 1 Team from 2023. Click here to subscribe to our print edition! K-Swiss has nearly 60 years of heritage…
Godman Sachs and McLaren Racing announce a multi-year partnership
McLaren Racing yesterday announced Goldman Sachs Group Inc, the global financial institution, as an Official Partner of the McLaren Formula 1 team for the 2022 season and beyond. Click here to subscribe to our print edition! The multi-year partnership brings together…
The coolest and most interesting sponsorship deals in F1 history
Formula 1 has had a long relationship with sponsorship deals. The sport wouldn’t have grown into the huge behemoth that it is today without its teams being able to sell space on their cars for brands to add their logos.…
OKX announces partnership with McLaren Racing
McLaren Racing today announced a major multi-year partnership with OKX, one of the largest cryptocurrency exchanges by trading volume, as a Primary Partner of the McLaren Formula 1 Team and McLaren Shadow esports Team from 2022. Click here to subscribe to…
