Inside Formula 1: Business. Lifestyle. Power.
UniCredit and Ferrari Announce a Brand-New Partnership
In September 2024, the multi-year partnership between UniCredit and Ferrari, two renowned Italian brands, was announced. This collaboration highlights their shared commitment to high performance, innovation, inclusivity, and community engagement. As leaders in their respective fields—UniCredit as a leading pan-European…
Ferrari Must Improve Across the Board to Challenge McLaren in 2025, Says Fred Vasseur
Ferrari Team Principal Fred Vasseur believes his squad must elevate “every single pillar of performance” if they hope to surpass McLaren in the 2025 Formula 1 season. The Maranello-based team narrowly missed out on beating McLaren in 2024 after an…
F80: Ferrari’s Latest Supercar
F80: Ferrari’s Latest Supercar, destined to join iconic models from the 1984 GTO to the 2016 LaFerrari Aperta. The F80 is a showcase for the latest technology and performance from the marque and represents an extreme internal combustion engine development.…
A light show at the Maranello factory dedicated to Ferrari’s people
“A journey through light show, sounds and images that reflects the essence of who we are, celebrates our successes and looks forward towards an even brighter future.” With these words, Ferrari Chairman John Elkann announced the light show held for…
SF-23 is launched by Scuderia Ferrari at the Fiorano track
It was a St. Valentine’s Day to remember for Scuderia Ferrari fans worldwide. At around lunchtime, the SF-23, the Maranello marque’s challenger for the coming Formula 1 season, was unveiled at the company’s Fiorano track. It is the 69th car…
Harman Automotive and Scuderia Ferrari sign a partnership agreement
This marketing partnership will highlight the thrill of the drive as Harman Automotive becomes the exclusive in-cabin experience team partner for Scuderia Ferrari. Click here to subscribe to our print edition! Harman, an automotive electronics technology company and subsidiary of Samsung…
Genesys signs a partnership agreement with Scuderia Ferrari
Scuderia Ferrari is pleased to announce the arrival of a new team partner with the signing of a multi-year agreement with Genesys. The company, which has offices in over 50 countries, is the world leader in the field of customer…
Fred Vasseur joins Scuderia Ferrari as Team Principal
Ferrari has appointed Fred Vasseur as Team Principal, with the Alfa Romeo boss and Sauber Motorsport CEO replacing Mattia Binotto from January 2023. Binotto, who joined Ferrari as an engine engineer in 1995 before rising to take the helm of…
Introducing Scuderia Ferrari Velas Esports 2022 Team
It’s the start of a new era for Ferrari in the world of virtual motor racing, as the FDA Esports Team becomes the Scuderia Ferrari Velas Esports Team. It signals the arrival of a new title partner, Velas, one of…
CEVA Logistics partner with Scuderia Ferrari ahead of the 2022 F1 season
CEVA Logistics, part of the CMA CGM Group, announced today a new global, multi-year partnership with Ferrari to support its racing activities as an Official Logistics Partner. CEVA will also serve as a Team Partner of Scuderia Ferrari, the most…
Scuderia Ferrari 1947-2022: 75 years of innovation
Enzo Ferrari first opened his small factory in Maranello in 1947. In the early post-war years, the mass car market was just about to break wide open, but he made a deliberate decision to go against the grain, pouring his…
Ferrari BR20 revealed in Maranello
The Ferrari BR20, the latest addition to the Prancing Horse’s One-Off series, was unveiled today and joins the most exclusive group in Maranello’s range: unique, absolutely bespoke cars crafted to the specifications of a client and designed as a clear…
