Inside Formula 1: Business. Lifestyle. Power.
Williams Racing Partners with Built For Athletes as Official Luggage Supplier
Williams Racing proudly welcomes premium fitness brand Built For Athletes as its Official Luggage Supplier, equipping the team with high-performance bags and luggage for the demanding 24-race Formula 1 season ahead. In line with Williams’ commitment to bringing fans closer…
Williams Racing Teams Up with Carl Friedrik for Exclusive Travel Goods Collection
Williams Racing proudly welcomes premium travel goods brand Carl Friedrik as an Official Licensee, marking another milestone in the Grove-based Formula 1 team’s growing commercial portfolio. This latest partnership underscores the team’s ability to attract world-class brands as it continues…
Tucano and Stake F1 Team Sauber sign a partnership agreement
Stake F1 Team KICK Sauber is ushering in a new era of luxury travel with its partnership with Tucano. The Italian brand’s high-quality, sustainable luggage and travel accessories promise to elevate the on-the-road experience of its racing team, offering an…
McLaren Racing and TUMI extend their partnership
McLaren Racing and TUMI announced an expansion of their multi-year partnership into McLaren’s Extreme E and esports teams. The global lifestyle and luxury travel brand will become the Official Luggage Partner of the NEOM McLaren Extreme E Team and McLaren…
Piquadro and Visa Cash App RB Formula 1 Team announce a partnership agreement
As the engines begin to warm up, given the imminent start of the 2024 Formula 1 World Championship, Piquadro and Visa Cash App RB Formula One Team announce a new partnership agreement to see Piquadro as the team’s Official Luggage…
TravisMathew and Haas F1 Team sign a partnership agreement
Haas F1 Team is pleased to announce a new partnership with the California-based, premium lifestyle performance apparel brand, TravisMathew as the American F1 team’s new ‘Official Travel Kit and Luggage Supplier’ – starting with the 2023 FIA Formula 1 World…
Built For Athletes and Red Bull Racing sign a partnership agreement
Premium fitness brand, Built For Athletes has today announced its partnership with the 2022 record-breaking Formula One champions, Oracle Red Bull Racing, for the 2023 and 2024 seasons. Click here to subscribe to our print edition! The British brand, which specialises…
Globe-Trotter luggage and Aston Martin F1 Team announce a partnership agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1) is proud to welcome Globe-Trotter as its Global Luxury Luggage Partner following the signing of a long-term agreement. Click here to subscribe to our print edition! Globe-Trotter is famous for its luxury luggage…
Carl Friedrik and Scuderia AlphaTauri sign a partnership agreement
Scuderia AlphaTauri is delighted to announce Carl Friedrik, a leather & travel goods brand founded in 2012 by Swedish brothers Niklas and Mattis Oppermannas, as the Official Luggage Supplier of the team. Click here to subscribe to our print edition! The…
Delsey Paris and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN will travel stylishly this year as it announces a partnership with premium French luggage brand, Delsey Paris. The team’s staff will sport their travel ware on the road as it embarks on the longest ever…
Ogio and Aston Martin F1 Team sign a partnership agreement
The combination of illustrious heritage, progressive technology and slick innovation will bring a different dimension to Formula One™ this season, as OGIO joins forces with the new Aston Martin Cognizant team. Click here to subscribe to our print edition! Aston Martin…
