Inside Formula 1: Business. Lifestyle. Power.
The new Ferrari Portofino launched in China
Ferrari China is delighted to announce the China launch of Ferrari Portofino on Sunday, continuing its relentless pursuit of building on its success by introducing this new car that has been highly anticipated ever since its global debut in Frankfurt…
Nicholson Yachts: Boutique creativity
Karen Kelly Shea, President and CEO of Nicholson Yachts, opens up about the yachting industry, possible Formula 1 ties and how being small has worked out great. Click here to subscribe to our print edition! How would you describe your line…
Riva Yacht: reinventing the contemporary style
On the 1st of May 2000, the Ferretti Group took over the Riva boatyard, which could thus go back to flying the Italian flag. Riva celebrated the turn of the millennium with the largest rally of period boats in history:…
How to actually work smart?
Going through my Instagram feed, I always come across various quotes about working hard. Captions like “work hard until you don’t have to introduce yourself” or “work hard until your idols become your rivals” seem to be everywhere. But I…
Brabus 700 World premier
Brabus 700 – Sedan or Wagon: BRABUS PowerXtra B40 – 700 engine tuning makes the new Mercedes E 63 S 4MATIC+ even more of a wolf in sheep’s clothing. The BRABUS power unit engineers used state-of-the-art test bench technology and…
What can businesses learn from Anna Wintour?
As you may know, summer is the hottest season when it comes to new releases in the fashion, cinema and technology industry. Looking back at the infamous Cannes Lions International Festival 2016, I remember queuing in line to secure a…
Moving On Up: Tatiana Calderón
Paddock Magazine is joined today by Tatiana Calderón, a Colombian professional racing driver who currently competes in the GP3 Series and has just signed a deal with Sauber F1 Team to become their official development driver for 2017. Click here to subscribe…
Five Ways To… succeed in motorsport marketing.
By Stephanie Bürgler | Each and every team member at SpotOn Marketing, founded by Claudia Maur who grew up with motorsports and has been one of the few active female kart racers, is passionate about racing. That’s one part of…
If I Ran F1: Oksana Kossatchenko
Today we meet Oksana Kossatchenko, former Commercial Director of Caterham F1, now working with global sponsoring and branding, managing TV projects, organising sporting events and representing athletes. Oksana shares with the Paddock magazine her take on what would she do…
Premium standards
Managing Director behind the astounding luxury brand Dom Reilly, our friend Tania Reilly writes for the Paddock magazine about the changes and updates in the global business of luxury goods and what it all still has to do with Formula 1.…
A subtle and emotional roar
We caught up with Didier Kwak, Founder of Askja-Audio, a brand focusing on transcending music the way haute couture transcends fashion. Having identified similar patterns between air expulsion in a loudspeaker and air penetration of a race car at 300…
Bentayga: The Mansory remix
With the tuning programme for the all-terrain Bentayga from the British luxury brand Bentley, the Bavarian brand MANSORY has established themselves as the first port of call for sporting accessories and exciting bodywork design. With a depth of manufacturing unparalleled…
