Inside Formula 1: Business. Lifestyle. Power.
Williams Racing Teams Up with Carl Friedrik for Exclusive Travel Goods Collection
Williams Racing proudly welcomes premium travel goods brand Carl Friedrik as an Official Licensee, marking another milestone in the Grove-based Formula 1 team’s growing commercial portfolio. This latest partnership underscores the team’s ability to attract world-class brands as it continues…
PUMA signs a licensing agreement with Formula 1
Sports company PUMA and Formula 1 have signed an agreement to make PUMA the official supplier at Formula 1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. PUMA will also equip Formula 1 staff…
Fanatics and Formula 1 extend their partnership
Fanatics and Formula 1, the global leader in licensed sports merchandise, has yesterday announced a multi-year extension to their e-commerce and manufacturing deal. Click here to subscribe to our print edition! The extension agreed following an outstanding 2020 performance, will see…
Memento Group and Uralkali Haas F1 Team sign a licensing agreement
Uralkali Haas F1 Team has announced that it will continue its licensed partnership with The Memento Group in 2021. The partnership, which involves the official Formula One memorabilia website F1 Authentics, will bring fans of the sport closer to the…
SunGod and McLaren Racing sign a licensing agreement
McLaren Racing today announced a new licensing partnership with performance eyewear brand SunGod, which will see SunGod become the Official McLaren F1 Fan Eyewear licensee from the 2021 Formula 1 season. Click here to subscribe to our print edition! In celebration…
The Point.1888 and Williams Racing sign a licensing agreement
Williams Racing is pleased to announce signing an agreement with The Point.1888 to help drive its brand licensing program. Click here to subscribe to our print edition! The Point.1888 will work with Williams Racing to extend its licensing operation using a…
