Liberty Media

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Symbols of the change

Steve Madincea is one of the most innovative marketing minds within the world of sport, and we asked him to assess Liberty Media’s progress to date. Steve has been a forerunner within the sport advising the likes of Benetton, Red…

Problems with running the sport

The new era of Formula 1 has started with some controversy since Liberty Media, FIA and even the teams do not seem to get along on some points. Put the seat belt on, this is about to get quite bumpy.…

The first 100 days

In the takeover of a business or change in political leadership the perceived success or failure can be defined by the strategy presented and actions taken in the first 100 days. What’s the situation in Formula 1? With the sale of…

Revolution?

Are we entering a revolution of Formula 1? With Liberty Media making the first of two transactions to acquire Formula 1 – subject to regulatory approval – could we be on the brink of a revolution or just an evolution?…

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